Position yourself as the leader in your industry
The market is so saturated with new businesses offering the same or similar services and we often asked by our clients how do they stand out. How do they let their voices be heard on a small budget? How do I ensure that people see me, my product or my service and how do I maintain my relevance. The answer is not simple but it is very doable.
It really is all about how you position yourself. If you are passionate about your business and you have knowledge about how it can benefit people’s life, then you start from there. Some simple steps include:
- Engage with as many people as possible
Do not miss an opportunity to talk about your business and how it can help. Set a goal of talking or reaching out to at least 5 new persons every day and grow your business and your brand.
Really pay attention to what people are saying and what they need. In meeting new people, avoid going into sales pitch mode. They may not need all of your services but there just may be a way that your product or service can make their life better. Listen to what they are saying and grasp what they need from you before you go into pitch overdrive.
Share your knowledge with others. Other younger businesses who may be coming up in the market. Share your expertise. Share the mistakes that you have made and how you were able to overcome them. When other entrepreneurs realise how willing you are to share information about your experience as a business person, they will look up to you and they will seek you out for advice.
- Share some more
Not only in meeting with new people every day, but share via your website, blog, newsletter or social media pages. Share and interact with the persons liking your page and asking questions. Open yourself to dialogue and mutually support each other.
- Do not be afraid to say you do not know
Many of us feel we need to have all the answers. The truth is that if a client asks us for an opinion or a solution to a problem and we do not know, then be honest. Say that you are unsure but you can do some work and get back to them. Your integrity and your reputation is one of the most important attributes of being a successful business person.
Positioning yourself as a market leader or expert in your field is one of the keys to your success. It takes a lot of work to get your business set up, recognized and successful. But it can be done.