How to give without giving it all away for nothing.

Those of us who provide a service to our clients know the importance of building know, like and trust. We understand the rules of giving free valuable content to our clients so they understand how we can help and we are viewed as the experts in our fields. We know that everyday we have to give away some part of ourselves, our stories and our expertise in order to snag that high end client.

And there are many times where we feel that we are giving soooo much yet still not booking clients. Still not getting enough clients knocking on our doors begging to work for us and we give and give some more. But here is the problem with giving everything away all the time. Because your potential clients get so accustomed to getting so much free information and advice from you, they expect to always get free advice and service. I am not saying not to give valuable content but what I am saying is that you have to SELL.

Sell everyday. Promote something that they need to sign up to. Get them in the habit of not only receiving free valuable content but paying for some of it. Mix up your offerings with high end and low end products, but sell something so that they actually do get into action while they receive the free valuable content. Ask for the sale everyday in some way or form.

This is where we service providers falter. We have not mastered the art of giving and still asking. We either give all away and get frustrated that no one is buying or all we do is sell and don’t provide any content for people to understand how we can help. The key is in finding the balance so that you share your message and still ask for the sale.

Don’t fall into that trap! It leads to frustration, resentment and often times failure in business. Be smart in what you offer and how you offer and always ask for the sale.

Need help in asking for and closing your sale? Then hop on a discovery call with me today and let us discuss some dynamic strategies to help you land those high paying clients.

The Olympics of Business

The 2016 Olympic games are in full swing and no matter which country or athlete we are cheering on, there are many lessons we can learn from the Olympics as entrepreneurs.

1. Stay focused. Keep your eyes on the prize and keep working towards your gold everyday.

2. Practice, practice, practice. The best of the best made it to Rio because they practiced their craft tirelessly.

3. Do not get distracted by the noise. So much negative news has been shared about the Olympics and even some athletes, but they are going out there and just doing what they do best.

4. Sometimes you will get a false start! Get back to the starting line and go again.

5. You need to prove yourself to your clients, hence why they have the semi finals. Get past your semi finals and get in the line up for the finals and your gold.

6. Be humble and celebrate with others. Even as you see others passing the finish line in front of you, celebrate with them. They are your motivation.

7. It takes a team to win. None of those athletes could have done it alone. They all had a great coach and support staff and the backing of nations behind them. Build a strong team around you.

8. Every athlete has a goal. To win gold! What is your goal for your life and your business?  What has the Olympics taught you so far?

Business is definitely not a race or a sport but it is a journey of hard work, dedication, focus and persistence. And like all the winning athletes, you need a coach. So book your discovery call today and let’s get a gold medal just for you!

Entrepreneur vs. Intrapreneur

Starting your business while still working a full time job can be stressful and time consuming. You spend countless hours trying to juggle your two roles, thieving time between your breaks to send off emails or answer queries and post on your social media. As an intrapreneur you are at that point in your life where you are not quite ready to take the full leap into entrepreneurial life but you have a burning desire to become your own boss and chart your own way. Trust me, I get it because I too was an intrapreneur not too long ago and I went from days of resenting my full time job from keeping me back to thanking my lucky stars I still had it so all my bills will be paid.

Five years ago, it would have been more difficult to manage a full time job while building a business but now with the myriad of options we have, the task does not seem as daunting.

A few weeks ago, I teamed up with Savvy Branding, a US based branding consulting company to host Intrapreneur 101 webinar where we walked you through some of the strategies and tools to run your business.

Here is the replay…….. Intrapreneur 101 

And if you still have questions after, feel free to book a discovery call with me so we can help you make a smooth transition from Intrapreneur to Entrepreneur.

One at a time is not how you grow your business

Do you know what I have learnt over the last few months? After trying for months to follow all the gurus and experts and then deciding that while their info and expertise was not wrong, that I had to do what felt authentically for me.

As a business coach I totally realize that each of my clients are at different stages of their business and having one programme to fit all was the worse way for me to grow. Instead after much experimenting and really listening to the needs and challenges of my clients, I realized that launching multiple programmes at a time was the best way to grow my business.

I know this may sound crazy and even a bit overwhelming but it is all in how you manage your business. Below are a few ways I have been able to launch, get recurring paying clients and ensure that I always reach my financial goal:

  1. I launch a new programme every 2 weeks
  2. I only keep it open for a selected amount of clients
  3. I make it affordable
  4. I launch one long term and one short term programme at a time
  5. I tweak and tweak until I find the right programme that my clients need and love
  6. I keep asking for feedback
  7. I do not take very long to launch. I get an idea, work out the details and launch immediately

Whether you have an online business or a brick and mortar business, you have to continually give your customers options. Give them reasons to buy from you and keeping coming back to buy from you every single time. How many programmes, packages, promotions do you launch every month?

And if you still need help in creating packages that your clients will love but keep buying from you over and over then book a discovery call with me and let’s get started.