Many entrepreneurs claim to be active in their business because they hop on social media everyday and they are posting everyday and they believe that is being active in business. But it takes so much more than that to create a business that lasts.
You have to commit to being productive everyday but being strategically productive. What does that mean?
Post on social media with intent. Stop posting just to say you have posted. Was it to engage and get people to know more about your business? Was it asking for the sale? Was it to form a collaboration? Was it to learn something new?
Every activity that you engage in everyday should have a particular intent behind the activity. It’s not enough to be active but your aim should be to be productive.
Stay focused, committed and motivated but show up with intent everyday.