One of the ways entrepreneurs frustrate themselves is by doing the same things over and over and expecting a different result. We post on social media at least 5 times a day, we have weekly and monthly specials, we are printing fliers and handing them out to everyone and then we sit and complain to anyone who would listen how we have tried everything and nothing seems to be working. Or that noone wants to buy from them. And then a new month starts and they do the exact same thing!!
As an entrepreneur part of your success comes with analysing and researching your market effectively. If something is not working, step back and figure out why. Ask your customers why they did not buy (most will say they had no money); ask them what could make the deal sweeter, what can be added and what can be taken away (do not offer a discount on a discount please people!!!) And when you have done all of that step even further back and have a good look at the businesses and people around you.
Whether you provide a physical product or a service, whether you have a brick and mortar store or you work from home, you are surrounded by people and businesses who may be ripe and ready to buy from you. Start at home.
Make a list of the businesses, schools, community centres, associations, government buildings or organisations in a 3 mile radius of you. Do you have many of taxi drivers passing on your street? Do school children pass in front of your house everyday? Do the teachers in the school have somewhere they go to buy lunch? How often does your community centre hold functions? Do people like to vacation in your part of the world? What are your nieces, nephews and neighbours wearing? Are there alot of elderly in your community? Does your alma mater or local association need speakers? How are you interacting with your community? Are you sponsoring events and volunteering?
Take a real step back and figure out how you can serve the people who are directly in your area. Many times the answers are staring us directly in our face and we skip over them believing we have to stretch far and wide to get that sale, especially when we are now starting up in business. Pay closer attention to what is directly in front of you and you will be amazed about the amount of business you can garner right in your own backyard.
Your success is waiting for you to grab hold of it. So what are you waiting for?
I challenge you to reach out to the people, businesses, associations etc that are close to you and focus on how much business you can drum up just based on building those relationships first. Get more involved in your community and let’s make your business grow!