Staying motivated is not as hard as you think

I know you must have read that headline and shake your head in disbelief. How dare I say that when so many entrepreneurs are struggling everyday to remain focused when they are faced with obstacle after obstacle getting in the way of their success right? But hear me out….. I am not saying that there won’t be days when you do not feel motivated. In fact there will be many. But what I am saying is that getting back on track and keeping that momentum is not as hard as we think if we do some of the following things:

1. Remember WHY we started in business in the first place

Sometimes we get so caught up in the day to day running of the business that we forget why we started a business in the first place. Was it to have more freedom? Spend more time with your kids? Be your own boss? Create a legacy? Share something bigger and better with the world? We have to refocus on WHY we started our own business in the first place and let that be the impetus for us to keep on pushing even on the days when it feels nearly impossible. Your WHY should be so huge that it requires you to dig deep within yourself and get uncomfortable until you are comfortable.

2. Get into a routine

Every successful business person has a routine. Whether it is a daily routine or a monthly routine. The point is that having a routine will keep you on track and motivated because it will also tie into your WHY. Some daily routines include morning affirmations, journalling, daily exercise, meditation etc. Get your mind and body into a daily routine so that it automatically prompts you do to do what needs to be done everyday.

3. Stay Committed and Focused

As an entrepreneur, you need to almost have a blind focus on what you are trying to achieve. An obsession with your own success (not with money) that drives you to jump out of bed each day even on the hardest days and push beyond your own limits. Your commitment and focus is what will keep you motivated each and every day as you build the empire that you are dreaming about.

4. Set A goal

How many times have you heard that you have to have a goal? This is tied of course into WHY you started your business but still separate and apart. Having daily, weekly, monthly and quarterly goals will help manage your overwhelm, which is one of the reasons so many entrepreneurs get demotivated in the first place. They look at their big goal and it seems like it will swallow them. But breaking down your goals into smaller daily actionable steps creates a momentum that gets you moving from one stage to the next everyday in your business.

If you are still struggling to stay motivated, then it is definitely time for you to book a FREE 30 minute discovery call so we can get you on track and keep that momentum going

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Stop living in a ghost town

You know that scenario you play over and over in your head where noone is buying from you even though you are posting a new flier every single week advertising your oh so awesome promotion? Well believe it is not that is very true for many entrepreneurs. I call it living in a ghost town. Where tumble weeds blow through the streets, there is no sign of life and it has been uninhabited for a number of years, week or days.

It is scary but there is a way to invite people to your town so they can also know how fabulous you are and start to buy from you.

Your ideal clients will only buy from you if they know you exist. Which means you have to show up and let them know who you are and how you can solve their problems. Gone are the days where the one with the biggest mouth or the largest budget gets all the clients.

You need to develop a strategic plan to show up, be visible, attract the right clients and get them to buy from you over and over and over again.

How? By Showing up! 

What does this mean? Well if you know who your ideal clients are and where they are, then half your work is done. You need to show up where they are with the solution to their problems. Whether online or offline.

  1. Do not depend on social media alone. Yes it is a powerful means to attract your ideal clients and get continuous sales, but it is not the only way. Get away from your laptop and network with your ideal clients where they are. Speak directly to them so they can put a name and face to your product or service. (visit other towns and let them know how fabulous your town is…lol)
  2. Besides your business page and website, reach out to people via email. To grow your business you need to grow your email list. It takes work and patience but it is something you should not overlook. Go through the persons you connect with via email and ensure (once they are your ideal client) that they know how you can help them.
  3. Be consistent! Easier said than done right. But in order for people to know that you can solve their problem, they need to interact with you a few times. They need to see and feel that you can solve their problem. Which means you cannot post once a week. Or you cannot go to one event. Or you cannot blog once a month. Or you cannot do one video a month.
  4. Engage, engage, engage. It is not just about you spewing a set of information to your ideal client. You have to engage with them both online and offline. Ask questions, conduct surveys, give them valuable information, get their feedback on a new product or service, ask them what they want from you and how they want it, praise them when you see they have accomplished something that they have shared. Engage with them and build know, like and trust by building relationships so they will buy from you. I spoke about how to engage in an earlier post called- The importance of engagement to grow your business
  5. Utilize social media wisely. Meaning, use your analytics to determine what time your ideal clients are online so that you show up when they are. So that what you post and share appears on their time lines while they are scrolling through their feeds. This is critical to ensure you get seen at the right time and on the right days.
busy-town
Photo courtesy Unsplash- Mauro Mora

Inviting your ideal clients to your ghost town will create a thriving rocking town of clients who want to buy from you over and over and over again.

And if you are still unsure, then let’s discuss how we can work together to get your ghost town inhabited by the very best clients. Book a discovery call with me today!

 

 

It is in giving that we receive

How many of us have heard those words before? And of course e do not give only to receive but we also understand that in the broader sense of when we give blessings, blessings come back to you.

When most entrepreneurs start business it is with one key thing in mind- to be independent, create a life and business they love and in many instances create financial independence. And while we may get sucked into the everyday race of building a sustainable business, it is important for us to remember to give back to those who are less fortunate than we are.

Why?

Because it is the right thing to do. Because it takes a village to raise a child. Because we are our brothers keeper. The reasons go on and on.

But how many small business persons can truly say they help? And not just focus on the making the next dollar? In 2016, 3 businesses came together with a shared goal of making a bigger impact on their community for 2017.

Marketing Dynamics Business Solutions, a business consultancy firm owned by business coach Adanna Austin; Rewa Style, a fashion design house by Patrice Remy- Aubin and FenceLine Solutions Ltd, a marketing and solutions firm  by Gervon Abraham, decided to work together on New Years morning to deliver a hearty breakfast to the children of Amica House Children’s Homeamica-house

 

The children were grateful and showed their appreciation for the meal by singing 2 songs to us before and after the meal and the lovely young ladies and babies made us all feel very welcome.

Amica House is home to children aged two to eighteen and is open to receiving donations of books, materials, food supplies and volunteers to upkeep the running of the home and enable each of the children to receive the best of care. It is guided by Sister Jude Marie Aird.

As a business owner, one of the first things I have learnt in business is that we must continually give value and enrich others lives. Not focus on the money but focus instead on how to make this world a better place for each of us to live. Whether it is helping children, adults or animals, a giving heart and spirit goes a long way in leaving a last impression on this earth.

It is in giving that we receive is truly a testament to the way I live as a business coach. The more I have given in my time, expertise, sweat and tears and manpower, the more I have received in kind and have been so grateful for. Because the more I receive, the more I have been able to give even more. It is a cycle.

As we get busy into 2017, I encourage each of you reading this to consider how you can give back to your community or your country. As a business owner, how can you leave a lasting impact on the next person. And if you are interested in helping me out monthly at Amica House Children’s Home, then just give me a shout out in the comments below and I will contact you about the things we need.