Stop following everybody. Let’s get straight to the point!
You start a business and then you get sucked into the vortex of facebook, instagram, twitter, Linkedin and the list goes on and you start to watch what everybody is doing, whether they are your competitor or not, you cannot help but watch they are doing and read all their success stories. And then you start to follow them or at least attempt to replicate what they are doing. And then you hear crickets in your business because the truth is they do not give you the whole truth about their processes. So you follow someone else and repeat the same procedure and you may see a little growth.
And then you decide to start a blog or an etsy store or a facebook group and you still are not seeing results. You decide to start to do videos and do online courses and workshops and start a second business even though the first one has not really taken off yet because well… everyone is doing it right.
And then you lie in bed and cry yourself to sleep because you just cannot understand how everybody is getting success and sales and being visible and taking fabulous trips and you are stuck with no clients, no sales, no life, no nothing… the simple solution is STOP FOLLOWING EVERYBODY!!
The reality is while you see your competitor really crushing it online and offline, you really do not know the full story. You do not know if they have sleepless nights. You do not know if they are in debt. You do not know if they have no support. You do not know much about them so you have no reason to compare yourself to them. That is the first point.
The second point is WHY do you want to be exactly like them anyways? To be in business you need to be UNIQUE. You need to develop a brand that will be memorable and authentic to your clients.
The third point is that you need to decide on a course of action and complete it until the end. You know what I am talking about. You have signed up for 10 online courses, joined 20 facebook groups, listening to at least 5 different gurus telling you to a different thing everyday and you feel overwhelmed, exhausted and confused.
STOP FOLLOWING EVERYBODY.
Seriously. Choose one and complete it till the end. Test it with your audience and see if it resonates with them and then move onto the next thing.
Your story is unique and your journey is completely yours. You do not have to live by anyones rules or fill anyones shoes in order to be a success in business. It is totally up to you what you want to do and what makes you comfortable. I am not saying not to push yourself out of your comfort zone but what I am saying is that not because everybody is doing it means it is the right thing for your business. What do your clients need and want? How do they buy from you? How often do they buy from you?
The point is that the more of you that you show. The more of you that you share. The more you help your clients and focus on giving value and serving them, the more your business will grow and things will fall into place. Follow yourself for a change. Believe in YOU.