Why you should hire a coach

Coaching seems to be ‘in’ thing now. Everywhere you turn somebody is calling themselves a coach. Whether this is good or bad is up for debate but what is most important is why you should hire a coach. Let’s start off by distinguishing what a coach is and is not. A coach is a qualified person who guides you through a process to help you reach to an end goal. Whether it is personal or business, your coach should help you go through a process of analysis for you to get clarity on where you want to be and how you plan to get there and then work with you as you move closer to your end goal.

A coach is not a psychologist or a therapist and does not treat with personal or mental health issues and should in fact recommend you seek professional help if these are your underlying issues. Your coach also does not focus on your past but instead stares you forward into the future and gets you into action to get what you desire. A good coach will help you unleash the great potential that is lying asleep inside of you so that you can become a better version of yourself. Your coach does not and should not have all the answers but is there to ask you some hard burning and sometimes tough questions to allow you to seek out the answers and get the transformation that you are craving. Your coach should be your cheerleader and team support but should also know when to give you a solid shake up or wake up call when you are falling down a slippery slope.

Not all coaches are made equal and some of the best coaches have coaches because they understand the importance of continuous growth and transformation.

Why should you hire a coach?

Because if you are serious about building a business that you truly love, you know and understand that it cannot be done alone. You know that you need a team and support system so you can work smarter not harder and that having this team will allow you to grow even faster than if you were doing it alone.

I can attest to the fact that I have grown  my own coaching business so rapidly because I have had many coaches and mentors to guide me along the way. They have been able to share valuable information which allowed me to avoid many of the traps of entrepreneurship. My own coach helped me find my rhythm and my momentum and it is because of this support I am where I am today. But more than that, I also understand that the coaching relationship would not have worked if I did not put in the work we discussed or get uncomfortable until I got comfortable with all that I needed to do to become a successful coach in my niche. I spoke about this in one of my blogs in July 2016- How hiring a coach changed my life.

In your quest to find a coach, look for someone who resonates with your own value system. Someone who has experienced and surpassed where you are presently and someone who has proof that they have accomplished what they say they are trying to help you achieve. A true coach will be honest, open and authentic and will be in a constant state of learning right along with you. (Just maybe I am the right fit for you!)

You should hire a coach because the world of business is competitive and having someone in your corner who has already accomplished what you are now trying to achieve will help you avoid many pitfalls. A coach is not a friend or a ‘yes’ man but is a no none sense supporter who will show up and give you the low down when you most need it. Your coach is not an advisor but your like your sub conscious brain helping you to  uncover all the innate skills and talents you already have.

If you still have questions about how a coach can change your life and your business, feel free to hop on a FREE 30 minute discovery call and let’s discuss how coaching really works.

When is it time to up level your business

At some point in time you will be ready to uplevel your business. What that means and looks like for every business is different. Some people will settle just making a few sales and serving a few clients and be extremely happy and others need to do more, create more, help more and become even more.

The beauty of this is that it happens to every business owner. The vision you have for your business when you first begin will change as your business grows. Your goals will shift, your strategies will definitely change and you will become uncomfortable along this journey. It is during this time of feeling uncomfortable in the space that you have created is when is the best time to uplevel.

So many business owners I have worked with experience fears, anxieties and uncertainty as they grow their business. They work hard to reach a certain level until they get comfortable and then they start to feel uncomfortable all over again. That is your body, mind, the universe…whatever you want to call it…telling you it is time to uplevel and do more in your life or your business.

Upleveling may look very different to different businesses.

For some it may be hiring new staff, hiring a new coach, automating their services, starting new business or expanding their existing product line or even something as simple as starting to do videos for your clients. Upleveling is something that most leaders know that they must do once they have it a plateau. Think about some of the greatest entrepreneurs that you know. Oprah Winfrey moved from doing day time talk shows, to starting her own magazine, mentoring others, franchising other talk shows and owning her OWN Network. All that was part of her process of upleveling and doing more, creating more and being more.

When is it time for you to uplevel? Only you know when it is best but I would encourage you to do it when you feel the most uncomfortable and the most scared. Why? Because at that moment everything is not perfect and your adrenalin is pumping and taking that leap of faith is exactly what your business and your life is calling for. Now upleveling is definitely something you can plan in advance but many times it does not happen that smoothly.

Are you currently feeling anxious or excited about your business, then maybe it is time for you to uplevel. To create more, do more and be more even if all the things you have planned have not been completed. It is about getting uncomfortable until you are comfortable, something my clients hear me saying over and over as they move their business from one level to the next.

Are you ready to uplevel? Now is the time to do just that. Let’s get on a call to discuss how you can use this uncomfortable feeling to get comfortable

Why word of mouth is still so powerful

The internet has taken over and more so social media. Most if not all businesses can be found on social media and every year we spend millions of dollars to ensure we are positioned in front our ideal clients so we get recurring sales and repeat customers. We study our analytics. We stress over the amount of likes and work at build our engagement. We experiment with different strategies and are always ready to jump on the next big craze which our clients love. It is a continuous cycle of work, testing and retesting until we find a formula that works and then we retest some more.

And for the even more adventurous, we do radio and tv ads. Try to infuse a sense of humor in it and tackle for the best space in the best of the best magazines and publications. We do great big ads to be shown on billboards to blind drivers as they whizz past our messages. And of course we do a ton of videos which we know will undoubtedly increase our visibility with the clients that we love.

Yet when I speak to at least 95% of my entrepreneurs and ask them how did their clients find them, the first thing they say is through word of mouth! Yet in all our marketing strategies we fail to focus on this important piece of information.

Word of mouth is still so powerful!

The clients who you have already served are your best piece of advertising and many entrepreneurs fail to realise that. The service you provide and the way you make your customers feel is just as important as that billboard or the next video that you do live. Because every time they have a great experience with you, they will tell somebody else and the cycle of references and testimonials will continue to flood in until you are totally booked out. This goes beyond merely having great customer service with the usual thanks you’s, please and on time delivery of service. It also relates to how well you know and understand your clients and can anticipate their needs before they even voice it. It comes from really taking time to treat each of your customers as if they were your best customer no matter how much money they are spending with you.

In devising your marketing plan and developing your strategies, always ask yourself these questions:

  1. What do I want my customers to feel when they interact with me
  2. What do I want them to say about me

These questions will help guide your own interaction with them. Their word of mouth is the best way for you to continue to get repeat clients and build a sustainable business.

Word of mouth can make or break your business! If a client gets bad service they are not afraid to hop on social media to share the bad reviews. Take a look at many of the top brands in our midst and you will see how many complaints they receive. The question then is, how do they and how should you counter these complaints because that is what they will remember and that is what they would share with their friends and family to describe doing business with you.

Word of mouth is not only about what your clients say about you but also marries into what you say about your business. What you say about your staff, about your clients, about your products etc also plays into how word of mouth helps to grow your business because somebody is always listening to you and many persons make decisions about your business based on what you share about your experience running a business.

For more awesome tips about how to grow your business using word of mouth, social and traditional media, be sure to join my fast growing facebook group- Dynamic Business Strategist, where all the magic happens!