6 key lessons I teach my clients

As a business coach and consultant, you can imagine that I am bombarded by emails, private messages and phone calls everyday asking about the ins and outs of business. And while no 2 businesses are alike or even have the same goals or strategies, there are a few keys discussions I have with every client that engages my services. Because it is important that they understand that with a fundamental understanding of these topics, they may very well struggle to attract clients and grow their business. Each one of the elements need to be taken into consideration to grow your business. So let me share with you what we usually discuss in our sessions:

  1. Mindset

If your mind is in a mess then you are not going to succeed. Have I made myself clear? I know this is hard for many people to grapple because they just want to jump into strategy and marketing and all the nice things to make money.

But if you want to make money you have to start fixing your mindset. What you think about yourself, your business and your environment. Not just being positive…even though that helps, but believing that you are a powerful force to be reckoned with and that nothing can stop you from achieving success in this life.

You have to believe it, say it, walk in it, sing it out loud, write it out, preach it, sit down in it, stand in it and make it your daily reality!

You cannot have a busted tyre when you are driving a Mercedez Benz. Nope! You have to make sure your tyres always have air and are road worthy. Make yourself success worthy every single day

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2. Branding

How many times have you heard that your brand is YOU! And yes I hear all the complaints about not wanting to be the face and blah blah blah but whether you are the face of the brand or not your brand is a reflection of your personality.

Each brand has a unique personality which resonates with the audience they are trying to attract. Think about your own personality traits and see if they tie into your brand

  • Are you warm and soft
  • Are you louder and outspoken
  • Are your colourful or more subdued
  • Do you like adventure or like the indoors

How does your own personality tie into your brand and what you present to your clients? Check out this blog I did recently really explaining how to build your brand- Are you your brand?

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3. Marketing

Marketing is a combination of activities that you do together in order to attract the clients that you want. It is not one task that is done in isolation but a combination which work together to get you the results that you want.

When somebody says they struggle with marketing more than likely they are posting on 2 social media platforms and that is all. That is a big no no. Think about all the marketing tools available at your disposal like

  1. Video
  2. Email
  3. Blogging/articles
  4. Posters/Fliers
  5. Interviews
  6. Networking events

Combining a few of these things together will ensure that you build know-like and trust and you are seen and heard by your audience and so close the sale!

I even spoke about this topic at length in a blog last year called M is for Marketing

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4. Sales Strategies

Selling is simply having a conversation with your clients about their challenge and how you can solve their challenge. But there may be a few reasons that you are not selling enough or even at all….

  1. If you do not love what you are selling. And I mean if you are not obsessed and totally feel aligned to it then it shows in your sales process
  2. If you are not asking for the sale often. If you only ask people to buy from you on a Monday but not any other day then your sales will dwindle and I mean literally tell them come buy from me after you give them a heap load of value.
  3. If your prices are not in alignment with your audience. Prices are not pulled from the top of your head…no. Prices are derived based on many factors one of which includes how much the market can manage. Do your research and price accordingly but DO NOT UNDERPRICE AND HOPE TO GET SALES!!!!
  4. You are selling to the wrong people. If you are trying to sell bananas to people who love apples then you are wasting precious time and resources. Sell to those who love what you are offering and they will buy from you over and over and over again and then refer you to another banana lover.

The truth is that in order for you to make consistent sales you have to stay connected no matter what, I explained exactly how in Stay Connected to get more sales

 

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5. Online Strategies

What online platforms are you on? Do you know that even though facebook may be the most popular it is not the only platform that you should be connecting with your audience. This is a common mistake. Build a facebook page and they will come……ammmm nope!

In fact, for you to really see your business grow you need to have an online strategy for your business and not just wing it. Your strategy will include

  1. A consistent look and feel. Are you using different colours and font and there is no cohesion to your look? Then you are confusing your audience
  2. Is your message on point? Are you speaking directly to your audience about the things that they want to hear about or are you jumping from a motivation piece to pictures of a cat, to a happy birthday announcement? What is the ultimate message that you want to share? Share that consistently
  3. Are you consistent or only showing up on Thursday night at 8pm. No you do not need to show up every hour on the hour to be a force online but you need to show up consistently enough that your audience gets to see and learn from you and ultimately buy from you.
  4. Finally, it is not about you, it is about them! Hard pill to swallow yes but it means be social and engage with your audience and talk to them often. Show them how much you care and love them and they will reward you by buying from you.

What strategy are you using for your online presence?

 

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6. Team work/ Building a team

 I am a big believer in team work. I know I would not have come this far if I did not have a team. Not even a huge team but a team of dedicated people who keep me accountable, who share tools and resources and help keep me on the right track. Everybody deserves to have a team because we do not need to build our business alone.

Those days are over! Because there is enough in the Universe for all of us to be millionaires and to be powerful if we would just put down our barriers and believe in others as well. Not everybody is trying to steal your dream…in fact nobody can do that. But there is abundance in this universe and as a team we can definitely all succeed.

There you have it folks. 6 key lessons I teach my clients. Does it make sense? And if you want to know how my clients tend to access me 24 hours a day for even more business advice then join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going

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No reason to crash and burn

At 1 time in my life I was working a full time job (7.30am to whenever), was teaching 2 courses at UWI, planning my wedding, buying a house, studying for my Masters, writing for 3 Caribbean magazines, running my own local magazine, helping my mom run our flower shop and doing marketing and PR for companies for FREE.

I was doing it all and you know what happened to me? I CRASHED AND BURNED! Yep it all went up in flames. I fell into a depression so deep it was unbelievable. Things started to fall apart right in front my eyes. Nothing was working and I was engulfed with panic attacks almost everyday. It was brutal. I had to STOP!

Because I was trying to manage my TIME. I was trying to be a super hero and do everything and be everything to everybody and it made no sense. I was not prioritizing and I was not taking care of my mental or emotional well being.

I decided to take 2 months off of my business and I ended up taking 2 years off because the burn out was that intense. But I learnt and now I know it was never about time but about me, because I do not have to do everything and everything does not need to be done immediately.

I learnt the hard way but I learnt a well deserved lesson.
I prioritized
I asked for help
I delegated
I eliminated

And I became happier, healthier and a better version of myself.

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Now people feel I am always working!

I have been on vacation for days with no internet access and got a message from a client asking me if I really went on vacation because they were seeing me showing up everywhere!

That does not happen by magic and I had to learn the hard way how to show up, ask for the sale and manage myself not my time so I still had time to disappear for a few days and still make money and be visible to those who needed me.

I delegate and automate alot of what I do so I can get my mid day naps, go to dinner every week and spend a ton of time with my family and still smash major goals every week.

You have to be realistic with what you want your life to look like and how you want your business to evolve. I LOVE what I do but I do not want my head to be in business 24-7 in order for me to make money and make a difference in people’s lives.

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Do you know that you do not need to be tied to your business 24-7 in order to make a profit.

That you do not need to locked onto social media all day everyday

That you do not need to answer an email as soon as it pops up in your inbox

That its not true that the only thing you should be talking about, reading about or listening to should be about business

That you have to give up time with family and friends to make your business succeed

Or that you can only really run a business when you leave your 8-4 job

All of these things is what has been taught to us but it is not true. It is all tied into this silly notion that we do not have enough time to do and be and get everything you want.

Don’t get me wrong…. starting and running a biz takes hard work, sacrifice and determination but there is a healthy, logical, purposeful way to do it without being burnt out and frustrated.

There is no reason to crash and burn and if you feel this way then it is time to get some help so you can live the life you really want. Let’s get on a call if this is you.