Creating content was never really a challenge for me and I only realised how much of a struggle it was for others when I started to coach entrepreneurs.
I have always been a writer and creator of content. From a young age I would write stories and share it with my family. Creative writing was always a strong suit and I kept a diary from as young as I can remember. Always getting my thoughts out.
It was no wonder that when I finished 6th form I got a spot as a student in UWI in the Humanities department studying literatures in English. My dream was to be a lawyer but faith had another plan. And as soon as I did my first english course I knew I was where I was meant to be. Writing, creating stories and content. I read and I wrote and I have at least 3 unfinished books on my laptop as we speak.
I always joke with my friends that one day I would write a best seller of my life because it will be too juicy!!!
But creating content, sharing stories, tapping into people’s emotions has always been a love of mine and I turned that love into a business. As a coach, I understand business since I have been in business over 15 years but I understand how content drives sales in business and it is how I have been able to sell out my programmes every single time. Because of the content I share. I shared how I create content that sells in an article I wrote last year. Have a look here
Adanna you are in my head…. that is something I have gotten accustomed to hearing from my clients on a daily basis and that is not by chance.
You see when I worked with a particular coach in 2016 and we were working on creating programmes and messages for my audience, she told me….just listen to them.
Listen to what they say
Listen to what they complain about
Listen to how and what they celebrate
Listen to the questions they ask
And you will never be without content
This really stuck with me and is the reason that after every client session I take notes of what we discussed and then I create content.
Some clients even accuse me of calling them out…but the truth is that if they had that thought, complaint or concern then most likely someone else is also thinking it.
From what my clients say I would
Post in the group
Post on my page
Write a blog
Send an email
Do an ad
Create a video
Listen to your clients and you will find your content!
Everyday for almost 9 years I wrote content everyday for staff of the bank, for my immediate staff and for the general public. As the Senior Communications Officer and then the Senior Public Relations Officer at the Bank my job was to create content and connect with my numerous audience. Even though I was not selling a product, I had to sell them solutions and make them know, like and trust the bank….no easy feat.
I created content for our websites, our internal newsletters, our intranet, for Governor’s speeches, for press, radio and tv ads and for presentations to the general public.
I remember being the lead on the National Financial Literacy Programme and the Office of the Financial Services Ombudsman and tasked with ensuring our messages were clear and getting an entire nation to know about the programmes.
Everyday we created content that triggered an emotion, engaged with our audiences and used our content to teach them about financial literacy. We used so many different platforms like emails, billboards, ads, websites, social media and public speaking engagements to share the benefits of the programme with the public. I had to convince thousands of people that these programme were the answer to financial literacy in Trinidad and Tobago.
I share this to tell you that no matter what type of business you are in, whether online or brick and mortar, whether selling products or services, whether profit or non profit….you have to create consistent content for your brand. Content that will build know, like and trust. Content that will encourage your audience to make a decision. Content that resonates with their emotions.
And if you want to learn how to create content that sells, content that makes sense and content that converts into sales then join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going.