When you decide to start your business, one of the things you should consider is how you are going to reach your audience to showcase your products or services. Most people start their business and immediately launch a Facebook page not taking into account the huge potential of a website for their business.
When was the last time you conducted a SWOT analysis of your business? Maybe when you were now starting up a few years ago? But sometimes it is necessary for you to step back and do a thorough assessment of where your business is positioned in the market. How many new businesses offering the same or similar services have opened since you started? Has your main competitor expanded or closed down? Is there room to grow into a new market?