Stay connected to get more sales

I know the one thing most entrepreneurs have in common is the need to increase sales. That is the number 1 request I get when I start to work with a new client. And many of them expect me to advise them to do a big sale, create a flier and post it all over the place and then they are very disappointed when I give them my simple answer. To get more sales you need to stay connected. Simply put, it means that you have to be at the heart beat of the action and become part of the conversation. Here are some simple ways to stay connected to get more sales:

1. Respond to others.

Spend at least 45 minutes every morning and evening responding to other people’s questions. I know this may be challenging so some but it is very effective to get eyes on your profile. You see every time, you comment or add your opinion to some one else’s post, if they don’t know you they will check your profile. Others will start to respond under your respond and more than likely also check your profile.

 

2. Ask relevant questions.

This forms part of your market research (something we spoke about in an earlier post- Are you doing your research). Asking questions will help you get a better understanding of your audience and allow you to interact with them even more. Make sure that you also respond to their responses so the conversation continues to flow and you build rapport. Research is a key component of building your business as I discussed here in my video- Why market research is so important  

 

3. Share valuable information on your social media platforms

that you know your ideal clients want. It may be an article, a video or some training. But you are not just dropping a link and running…oh no…you are sharing and telling them why you are sharing it and asking for their opinion about what you are sharing.

 

4. Give them a reason to connect.

This is where a great opt-in comes into play. An ebook, training programme, swipe file or cheat sheet etc are some great ways to connect and get more sales. By giving them what they want through an opt-in you add them to your email list and then you can continue the conversation after they have received it. Just make sure what you are sharing is what they really want and continue sharing more after they have opt-in. I am ready to Crush my Email

 

5. Speak at events or host an event.

This is the tried and true way to stay connected. Speaking to an audience is going back to basics before we had the internet and it is still one of the best ways to stay connected. People remember what you say and the feeling they had when they hear you share your story. Connecting with clients on this level is a great way to get more sales because it increases your level of authenticity. group photo

 

6. Reach out to clients

New and old. Make it a habit to stay connected to clients even after they have bought from you because there is a higher chance that once they were satisfied they would buy from you again. Whether by phone, email, text etc, staying connected with people who have already done business with you always leads to sales, referrals and more

 

Connecting should be a way of life for any entrepreneur because it is part of the life blood of your business. It is tied to your visibility and your sales. It is tied to your marketing and promotions. As an entrepreneur you have to stay connected, continue to build more connections and stay relevant to your audience as you continue to grow your business. Connecting is the long game to your own success.

 

Still looking for a great way to connect? We are waiting for you in here.

private fb group- DBS

 

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Carlos Muza

4 ways to increase your revenue

Everybody wants to make money in their business right? Either that or they are running a charity. But making the money always seems to be the hard part for many entrepreneurs because we do not talk about money or understand how money works (but that is for another blog post!). There are some tried and tested ways to make more money in your business. I want to share with you just 4 ways:

1. Look at what you are offering and determine if the prices need to be raised. (Yes you will lose a few clients but you will gain better clients in the long run!) Do that immediately. Raising your prices means that you will attract higher paying clients who value what you are selling them. Do not get caught into the thinking that charging less will give you more clients. In fact the opposite is true. Raising your prices also means you may be able to work with less people and still earn the money you want.

2. What product or service are you presently offering that sells the most? Sell more of it by talking about it more, give your clients more info about it and get more people to buy it. It is your number 1 seller for a reason. This means you have to be very intune with your clientele and your inventory. The product that sells the most and flies off the shelf fastest is the one you should be producing the most of. If you make 100 soaps and they all sell out in 1 week and you have a line of people trying to buy more, then you need to make more soaps and sell more of it every week (raise your prices!)

3. Are you offering enough things? Meaning, are you selling more than 1 thing at a time? It is a myth that you should be selling 1 thing at a time. Sell as much as 2 or 3 things at a time so you have multiple streams coming in and you are not depending on just 1 sales. When you are running ads, sending out emails or doing videos, it is okay to sell more than 1 thing because your clients are at different stages of the buying process with you. Some need a low end product, some a mid range and some a high end. You should be selling all of them. They key is to know where to sell each one of these things. Once can be sold in your fb group, another via your email list and still another in collaboration with another entrepreneur. Do not depend on the sale of 1 thing to give you the revenue you desire.

4. Offer weekly or monthly package deals. So instead of a month by month sale, offer a 3 month package which they can pay over a period of time. That way you can guarantee money is coming in even 90 days from now. This works well especially for service providers like consultants. For hair dressers and nail techs for example ensure that your clients book their next appointments in advance so you are guaranteeing that you are always booked. If you sell a product, you know how long it lasts on average, so ensure that your strategy includes a follow up system so they buy another item from you before their last bottle is completed. And combine services or products. This way you get a larger revenue jump than if you were trying to sell each item individually.

Now that you have these 4 steps to take, let’s commit to implementing them in your business today!

Leave a comment below and tell me which one you plan to implement.

5 things

5 things your clients are saying about you

You know how no matter how we try we are always concerned about what ‘people’ think about us? Well the only person who should be focused on is what your client thinks about you and what they are saying. As entrepreneurs it is very easy to just focus on ourselves and whine and complain about why people are not buying from us, but let me share with you 5 things your clients (potential clients) are saying about you. Hopefully this will help you get clearer about what you should be doing in business

  1. I am not sure of exactly how you can help me. Why? Because your message is not clear and how you can help is not clear. Your ads or posts are vague and leaves clients more confused than when they first encountered you
  2. I do not know anyone who has ever tried your services or products. Why? Because you have not asked for reviews or testimonials so that your ideal clients have proof from other people that you do what you say you do. Yes the opinions of others is super important to them.
  3. I do not know who that is. Why? Because you hide behind a logo or some meme and people do not trust who they do not know. As a new entrepreneur you should let people, know, like and trust you and that means putting your face out there sometimes. Being visible and sharing valuable information consistently.
  4. They never respond to messages or questions. Why? Because for some reason you think every question they ask is annoying and instead of being patient and responding to them and giving excellent customer service you ignore them and thus they ignore you can buy from the person who answers them in a timely manner.
  5. I already know someone who sells that. Why? Because we all know someone who sells something but you need to let them see and understand the value that you bring to them when they buy from you. You need to let them know what makes you UNIQUE. Do not assume they know and do not assume it is the price.

 

So I chose to only list 5 but there are quite a few other things your clients are saying about you which you should be aware of. These are things that you can easily adjust in your messaging and your strategy so that you do no lose sales or even lose clients unnecessarily. Do you think any of your clients say these things about you and how can you fix it today so that the conversation about your business changes?

If you are still not sure how, then book a FREE 30 minute discovery call with me today and let’s keep the conversation going.

Stop making excuses!

As a coach I have heard it all, trust me. From:

  • I have no time
  • The kids were awake
  • I got sick
  • My laptop stopped working
  • I have no support
  • I just don’t know what to do
  • I feel overwhelmed
  • The dog ate my assignment

I have heard them all and while I know sometimes we have legitimate reasons why things cannot get done, many times, if we are totally honest with ourselves we know that we are making excuses.

Why do we make excuses?

Most times it is out of fear! We do not know what will happen if we actually do the work. We are afraid that if we put in the work and we do not get the outcome we want then we will be disappointed. Fear cripples you into not just making excuses but not doing anything at all. But my question is- What is the worst that could happen if you do nothing? You end in the exact same spot and nothing gets done and your business dream just withers away

Other times it is out of laziness! Yes laziness. People are lazy. Sometimes you are extremely lazy. Some days you feel like doing nothing at all, but if you feel like that every day then Houston we have a problem! Running a business is not for the faint of heart and neither is it for someone who chooses to be lazy because yes it is a choice.

What do excuses do to our business?

Excuses keep you back. They hold you back from success and it kills your motivation, drive and momentum. An excuse is any barrier you put up physically, mentally or emotionally that keeps you from completing what you set out to do.

What is the truth?

The truth is that you have more control than you think or more than you allow yourself to have. As humans, it is easy for us to complain and make excuses because that is where we are most comfortable. How do you combat your excuses?

  1. You set a plan or a goal and you stick to it, even when you are feeling lazy, down, demotivated or whatever you want to call it this week. The point is that you give yourself no excuses.
  2.  You get an accountability partner who will take no excuses what so ever
  3. You hire a coach ( Yes I am available!) who will help you develop the tools to keep you focused
  4. You develop daily practices like affirmations and journalling which get you in the best mindset everyday
  5. You commit to get things done no matter what!

Parents know the drill all too well with their kids. They have a million excuses why they should not go to bed on time; or do homework; or clean their rooms and as a strong parent you let them know that the rules are the rules and they have to do it no matter what. No excuses!!! So why don’t the same rules apply to you and your business?

Excuses are the things that hold us back. It is our comfort zone and in coach I always tell my clients get uncomfortable until you are comfortable…and then get uncomfortable again! Business is about growth and learning and going beyond where you thought possible for your business. That definitely will not happen if you keep coming up with excuses for why you are not

  • posting on your page
  • doing videos
  • making phone calls
  • attending networking events
  • collaborating
  • selling everyday
  • investing in new
  • writing your blog

So, tell me what excuse you are NOT going to make today and how we can work together to keep your momentum as you grow your business with NO excuses.

Let’s schedule a FREE discovery call to get started talking.

Why you should hire a coach

Coaching seems to be ‘in’ thing now. Everywhere you turn somebody is calling themselves a coach. Whether this is good or bad is up for debate but what is most important is why you should hire a coach. Let’s start off by distinguishing what a coach is and is not. A coach is a qualified person who guides you through a process to help you reach to an end goal. Whether it is personal or business, your coach should help you go through a process of analysis for you to get clarity on where you want to be and how you plan to get there and then work with you as you move closer to your end goal.

A coach is not a psychologist or a therapist and does not treat with personal or mental health issues and should in fact recommend you seek professional help if these are your underlying issues. Your coach also does not focus on your past but instead stares you forward into the future and gets you into action to get what you desire. A good coach will help you unleash the great potential that is lying asleep inside of you so that you can become a better version of yourself. Your coach does not and should not have all the answers but is there to ask you some hard burning and sometimes tough questions to allow you to seek out the answers and get the transformation that you are craving. Your coach should be your cheerleader and team support but should also know when to give you a solid shake up or wake up call when you are falling down a slippery slope.

Not all coaches are made equal and some of the best coaches have coaches because they understand the importance of continuous growth and transformation.

Why should you hire a coach?

Because if you are serious about building a business that you truly love, you know and understand that it cannot be done alone. You know that you need a team and support system so you can work smarter not harder and that having this team will allow you to grow even faster than if you were doing it alone.

I can attest to the fact that I have grown  my own coaching business so rapidly because I have had many coaches and mentors to guide me along the way. They have been able to share valuable information which allowed me to avoid many of the traps of entrepreneurship. My own coach helped me find my rhythm and my momentum and it is because of this support I am where I am today. But more than that, I also understand that the coaching relationship would not have worked if I did not put in the work we discussed or get uncomfortable until I got comfortable with all that I needed to do to become a successful coach in my niche. I spoke about this in one of my blogs in July 2016- How hiring a coach changed my life.

In your quest to find a coach, look for someone who resonates with your own value system. Someone who has experienced and surpassed where you are presently and someone who has proof that they have accomplished what they say they are trying to help you achieve. A true coach will be honest, open and authentic and will be in a constant state of learning right along with you. (Just maybe I am the right fit for you!)

You should hire a coach because the world of business is competitive and having someone in your corner who has already accomplished what you are now trying to achieve will help you avoid many pitfalls. A coach is not a friend or a ‘yes’ man but is a no none sense supporter who will show up and give you the low down when you most need it. Your coach is not an advisor but your like your sub conscious brain helping you to  uncover all the innate skills and talents you already have.

If you still have questions about how a coach can change your life and your business, feel free to hop on a FREE 30 minute discovery call and let’s discuss how coaching really works.

When is it time to up level your business

At some point in time you will be ready to uplevel your business. What that means and looks like for every business is different. Some people will settle just making a few sales and serving a few clients and be extremely happy and others need to do more, create more, help more and become even more.

The beauty of this is that it happens to every business owner. The vision you have for your business when you first begin will change as your business grows. Your goals will shift, your strategies will definitely change and you will become uncomfortable along this journey. It is during this time of feeling uncomfortable in the space that you have created is when is the best time to uplevel.

So many business owners I have worked with experience fears, anxieties and uncertainty as they grow their business. They work hard to reach a certain level until they get comfortable and then they start to feel uncomfortable all over again. That is your body, mind, the universe…whatever you want to call it…telling you it is time to uplevel and do more in your life or your business.

Upleveling may look very different to different businesses.

For some it may be hiring new staff, hiring a new coach, automating their services, starting new business or expanding their existing product line or even something as simple as starting to do videos for your clients. Upleveling is something that most leaders know that they must do once they have it a plateau. Think about some of the greatest entrepreneurs that you know. Oprah Winfrey moved from doing day time talk shows, to starting her own magazine, mentoring others, franchising other talk shows and owning her OWN Network. All that was part of her process of upleveling and doing more, creating more and being more.

When is it time for you to uplevel? Only you know when it is best but I would encourage you to do it when you feel the most uncomfortable and the most scared. Why? Because at that moment everything is not perfect and your adrenalin is pumping and taking that leap of faith is exactly what your business and your life is calling for. Now upleveling is definitely something you can plan in advance but many times it does not happen that smoothly.

Are you currently feeling anxious or excited about your business, then maybe it is time for you to uplevel. To create more, do more and be more even if all the things you have planned have not been completed. It is about getting uncomfortable until you are comfortable, something my clients hear me saying over and over as they move their business from one level to the next.

Are you ready to uplevel? Now is the time to do just that. Let’s get on a call to discuss how you can use this uncomfortable feeling to get comfortable

Why word of mouth is still so powerful

The internet has taken over and more so social media. Most if not all businesses can be found on social media and every year we spend millions of dollars to ensure we are positioned in front our ideal clients so we get recurring sales and repeat customers. We study our analytics. We stress over the amount of likes and work at build our engagement. We experiment with different strategies and are always ready to jump on the next big craze which our clients love. It is a continuous cycle of work, testing and retesting until we find a formula that works and then we retest some more.

And for the even more adventurous, we do radio and tv ads. Try to infuse a sense of humor in it and tackle for the best space in the best of the best magazines and publications. We do great big ads to be shown on billboards to blind drivers as they whizz past our messages. And of course we do a ton of videos which we know will undoubtedly increase our visibility with the clients that we love.

Yet when I speak to at least 95% of my entrepreneurs and ask them how did their clients find them, the first thing they say is through word of mouth! Yet in all our marketing strategies we fail to focus on this important piece of information.

Word of mouth is still so powerful!

The clients who you have already served are your best piece of advertising and many entrepreneurs fail to realise that. The service you provide and the way you make your customers feel is just as important as that billboard or the next video that you do live. Because every time they have a great experience with you, they will tell somebody else and the cycle of references and testimonials will continue to flood in until you are totally booked out. This goes beyond merely having great customer service with the usual thanks you’s, please and on time delivery of service. It also relates to how well you know and understand your clients and can anticipate their needs before they even voice it. It comes from really taking time to treat each of your customers as if they were your best customer no matter how much money they are spending with you.

In devising your marketing plan and developing your strategies, always ask yourself these questions:

  1. What do I want my customers to feel when they interact with me
  2. What do I want them to say about me

These questions will help guide your own interaction with them. Their word of mouth is the best way for you to continue to get repeat clients and build a sustainable business.

Word of mouth can make or break your business! If a client gets bad service they are not afraid to hop on social media to share the bad reviews. Take a look at many of the top brands in our midst and you will see how many complaints they receive. The question then is, how do they and how should you counter these complaints because that is what they will remember and that is what they would share with their friends and family to describe doing business with you.

Word of mouth is not only about what your clients say about you but also marries into what you say about your business. What you say about your staff, about your clients, about your products etc also plays into how word of mouth helps to grow your business because somebody is always listening to you and many persons make decisions about your business based on what you share about your experience running a business.

For more awesome tips about how to grow your business using word of mouth, social and traditional media, be sure to join my fast growing facebook group- Dynamic Business Strategist, where all the magic happens!