10 ways to prepare for 2018

So we are fast approaching 2018 and the panic has set in for many. How do I finish off the year? Did I complete everything I said I would?  How much money can I make between now and Christmas? What exactly am I going to do differently in 2018?

Rest assured, this is a common feeling and dilemma that many entrepreneurs face and feel at the end of the year. The new year feels overwhelming but have no fear, I am here to share with you 10 ways you can prepare for 2018.

1. Do a brain flush

This simply means writing out all the ideas you have in your head in no particular order. Get it all out and on paper until you feel you have everything out so you have a fresh clean slate to start on

2. Write out a new goal

A goal not written is merely a wish list. To go into the new year, get very clear about what you want to happen in your life and your business. Write out a very specific goal which will highlight exactly what work you want to do, who you want to serve, how you want to serve them, how much money you want to make and by when you want to make the money.

3. Reach out to your clients and ask for a testimonial and a referral

Your past clients are your best clients…because they already know how awesome you are and will gladly spread the word once they have been blown away. So before the year is ended, ask them for a testimonial and a referral of your services so you can increase your client list and get more eyes on your business


4. Review your analytics

If you use social media to actively promote your business, then this is a great time to review your analytics. Have a look back over the year and take note of the posts and information you shared that performed really well. The post which got the most views or engagement. The blogs that had the most responses. The videos that had the most engagement. Spend time going through your analytics so you get a better sense of what resonates with your audience so you can do more of those things as you work to increase your visibility and brand presence.

5. Choose 10 books you have to read to help grow your business

As an entrepreneur we know that we should be continuously learning and growing. Books should be our bets friend whether in hard copy or as an audio book. Reading is a great way to keep on top of your game and stay motivated as you climb the ladder to success. There are so many great motivational and personal development books that continue to help us be the best that we can be. I recommend you start with

The Success Principles by Jack Canfield

Think and Grow Rich by Napolean Hill

The Power of Positive Thinking by Dr. Norman Vincent Peale

6. Make a list of collaborators

Collaboration is a great way to grow your business fast! The key is to choose persons who already have a great client base and add value to their existing clients as well as yours. Identifying who you want to collaborate with and why you think the collaboration is beneficial to both of you is bound to elevate your business in 2018.

7. Create a content list of all the topics you can share with your audience

By now you should have a clear idea of the information that your ideal clients need and want. Using bullet points, start to make a list of topic ideas that you would like to share during the year. The list will not be exhaustive but it should serve as a jumping off point for you to start the year off on the right foot. Your list can then be used to write value post, send emails to your audience, do live or pre recorded videos and so many other things.  Planning in advance is key to the your successful growth

8. Identify 5 clients you have to land

No more shooting around in the dark. You know the clients you want to work with. You already know you your sweetheart client is and you understand exactly how you can make an impact in their lives. Start the year by writing out their names and how you plan to help them solve a challenge they presently have.

9. Choose a mentor

Having a mentor is one of the best things you can do for your business. No matter what stage of business you are in, it is great to have someone who has already been where you presently are to guide and support you along the way. There are many entrepreneurs who are willing to mentor new and budding entrepreneurs. Make a note of some of the people you really admire and seek them out as mentors. This will do wonders for your business, your moral and your motivation in 2018.

10. Identify 2 new skills you need to learn

Keep learning! It’s that simple. As we grow, we continue to learn. None of us have all the skills necessary to run a business. So we learn as we grow. Identify 2 new skills that you know you want to learn to improve your business and schedule a period of time during the year when you will start the process of engulfing yourself into learning that skill.

This list is by no means exhaustive, but it is a great starting  point for you to overcome the overwhelm of finishing this year and taking a deep dive into 2018. If you still feel stuck, then I am just a click away.


Facebook is not the only place to find clients!

This is a funny statement coming form me given that most of my clients do come from facebook. But that is my business and every business is unique in its own right. While facebook seems to be the be all and end all of social media for some, I always have to ask and remind my own clients to look outside of facebook for their ideal clients as well. Not because their clients may not be their but more because their clients may not be using facebook as a tool to help solve their problem.

There are some businesses that thrive on facebook and the proof is in their conversions and return on investment. They do massive ads and outstanding videos and get clients dropping into their laps day in and day out but for others posting everyday and doing ads and live videos just does not get them the traffic they want. The problem is that they are not clear about who their ideal clients are and further do not know where they go to seek help for their biggest challenge. You first need to know and understand that, before you decide which social media platform works specifically for your niche.

Platforms such as Instagram, Linkedin, Pinterest and Twitter are also great platforms to connect, engage and build relationships with your ideal clients…if used correctly. And there-in lies one of the biggest problems. Because entrepreneurs have gotten so hooked on facebook, they tend to try to use the other platforms in the exact same way and get no results, then give up completely, without understanding that each platform has its own nuances and users respond differently based on how you present your content.

I have followed some great brands big and small who are killing it on Instagram and Linkedin and the one thing I have realised is that they have taken the time to study and understand the platforms, so their ideal clients respond to them and they make a ton of sales…which is what we all want. They understand what type of content works, what type of images work and what call to action garners the best feedback from their audience. They also pay attention to their analytics so they know the best days and times to post to really reach an engaged audiences of buyers.

social media icons- rami-al-zayat-170349

My advice to my clients and to you is

  1. Do some market research about your ideal client and determine which platform works for them
  2. When you choose a platform, follow people who have mastered the platform so you can pick up on some useful tricks and advice on how to become an expert on the platform
  3. Experiment with the platform because you want to create something that is uniquely yours
  4. Don’t just post but engage with others as well so you can also build know, like and trust

This by no means is knocking facebook for its great business capabilities, however, as a business owner, it is imperative that you also do not put all your eggs in 1 basket. Even if your ideal clients are found on facebook, decide where is the 2nd highly trafficked social media platform that they are on and show up there as well. But show up in the right way! Try to master at least 2 platforms really well before you branch into others because you do not want to over extend your own abilities.

PLUS besides social media, there are other ways to reach your ideal clients like radio, press, tv, networking events and speaking engagements. So decide where you need to be and show up genuinely and proudly every day.

If you are still struggling to

  1. Find your ideal client
  2. Master social media to land clients

Then let’s get on a Free discovery call so we can discuss how to get you on the right track.


Success is uncomfortable

I have been working closely with quite a few clients lately, more than my usual amount but I wanted to do it to see how I would manage. It has been tiring and eventful but fun at the same time. But the one thing I heard from at least 5 of my new clients as we developed new strategies and they got into action was that they were uncomfortable.

I found it amusing that each one of them used that exact word. Not that they were afraid or stressed but that they were uncomfortable! And it was the truth. They were uncomfortable because I was asking them to do things they had never done before. Things that took them out of their comfort zones. Things they never thought they would ever have to do. And it was not that these clients were lazy but they got comfortable complaining about how their businesses were not growing. Comfortable just getting by and barely paying bills. Comfortable being just comfortable with nothing to show at the end of the month even though they had a burning desire to do more and be more in their business and for their family.

Working with a coach (me!) forced them to get uncomfortable and do more than they even thought possible. It made them go one step further than they would have gone if they were doing this all alone.

Their success means they have to get uncomfortable!

Starting, growing and sustaining a business is not easy.  In fact, it may be one of the hardest things to do if you do not have all the tools or knowledge at your disposal but it is not impossible. As entrepreneurs we have to be ready to get uncomfortable to get to our success or our version of success, because then we will appreciate it even more.

One client even told me before she sent an email her stomach was upset. Another said before she did her live video and while doing the video she wanted to literally throw up. Being uncomfortable looks and feels different for everybody but it is something most successful entrepreneurs have experienced as they grew their business.


harry-sandhu-time is precious


The point being that if you really want success you have to get uncomfortable trying and testing  things that you have never done before. Whether that is doing a live video, speaking to a CEO, speaking on a stage in front of 1000 people or getting published in a major newspaper or magazine. Our success depends on hoe much we are willing to push ourselves beyond our safe limits to get exactly what we say we want in business and in life.

We have to push past our fears and our anxieties. Acknowledge that they exist and then make a conscious decision to keep moving even though you feel the pain in the pit of your stomach. Because truth be told, you will never know until you try! There is no time like the present to get exactly what you want, so let’s work together to make this happen.

Still looking for guidance and support as you grow your business? Look no further! As your coach I will provide you with the extra push to move you from uncomfortable to comfortable in your business and it starts with just an email or a call

Who do I collaborate with?

Collaborations are all the rave now. Why? Because we are realizing more and more that you do not have to grow your business alone. According to the Business Dictionary, a collaboration is ‘Cooperative arrangement in which two or more parties (which may or may not have any previous relationship) work jointly towards a common goal.’

There are millions of people who want to buy from you  and a great way to get in front of them is to collaborate with somebody who has the same ideal client but is offering a complimentary service. Examples include hairdressers and nail techs, bakers and event planners to name just a few, but many times it does not work out as we expected. There is a reason we are getting collaborations wrong and I want to walk you through how to make it work

1. When you are not clear about what the collaborations looks like

This is the most common mistake. Time and time again I see entrepreneurs announce that they want to collaborate with other business owners but they are not clear about how the collaboration will look or feel. They do not have a clear understanding of who will be doing the work and the expected outcome.

There is the belief that once the next entrepreneur has clients and is offering a complimentary service then they are the best persons to collaborate with. The truth is, if you are looking for someone to collaborate with, you need to do your homework. Some questions to consider are

  • who are their ideal clients
  • how successful and busy are their own businesses
  • have they collaborated with anybody before
  • how visible are they
  • do their vision, mission and ethics in alignment with your business

Because so many entrepreneurs do not think about these questions they end up in disastrous collaborations and loose a ton of money, time and resources in the process.

contracts- olu-eletu-15018

2. You have no contract

One of the biggest mis-steps entrepreneurs make when going into any collaborative agreement. Even if it is a one page contract which identifies

  • what is the overall goal of the collaboration
  • each persons role in the collaboration,
  • how money will be spent and distributed,
  • how long the collaboration will be engaged,
  • how the success of the collaboration will be measured and
  • how will the collaboration be promoted!

Having no contract leaves your collaboration open to failure because expectations are not clearly defined.

3. Lack of communication

This is when the collaboration is finalised. Entrepreneurs tend to just walk away and expect things to fall into place. But actually this is when you have to keep in contact with your collaborator because as you start to promote the collaboration, things may have to be tweaked, twisted and turned to make sure you are really hitting your targets. It is not a drop it and they will come scenario. Keep lines of communication open throughout the life of the collaboration and decide what day and time of the week you will be checking in to give updates etc.

Collaborations are a great way to grow your business fast but like with anything else in business, it must be done with a strategic plan in mind and not willy nilly.

Do you have any successful collaboration stories? Or do you want help in deciding how to find someone to collaborate with? Post your comments below and let’s keep this conversation going!

Ready to quit your job? Do these 10 things

I have written about this before (5 things you need to do before you start a business), but it is always nice to remind you about some of the things to consider when you are ready to quit your job. Many of my clients are still working full time while building their business and they are overwhelmed and anxious about making the leap. Issues of time management and fear abound and so many seem to be drowning while trying to decide what is the next step.

I also made this huge leap just over 1 year ago, so I wanted to share some things to consider before you did the same.

Choose a date/Set a goal

This is the thing most people skip over and then 5 years later are still planning to leave their job. Setting a date or a deadline for when you want to make the leap not only keeps you accountable but will help you develop strategies specifically to making this dream a reality. A deadline gives you something to work towards. So instead of I want to leave my job soon, get specific about the date. I want to leave my job and be running my own business successfully by January 5th, 2018! Get that specific so you can visualize it and then get into action to make it happen

Do your research

Research, research and research some more. Not because it sounds like a nice idea to you means it will work. Ask questions; read up about your industry; reach out to experts in your industry; conduct surveys and polls; sample your products and services. Research is key to the launch and development of your business because you do not want to waste time when yo finally go public. You want to get most of it right (not saying to be perfect!), but you want to be clear of who you are selling to, how  much they are willing to pay, where they can be found and exactly what they want. That happens with research! Research is a continuous process in your business even after you have launched. Listen to ‘Why Market Research is so important’ in one of my videos.

Test the market

jessica-guzik-125883- food samplesThis ties into your research. After you have done the research, test out what you have learnt to see if it meets your clients expectations. Sample your products; do beta testing of your courses and as you test, keep asking for feedback so that you can fine tune your offering.

 Invest in yourself and your business

You HAVE to invest in your business. This looks different for different people. It may mean taking an online course or buying books to read, or attending workshops. Whatever method works for you is fine. The most important thing to note is that you should be investing in your education if you truly want to excel in business. Because technology is making everything so accessible and the buying habits are always evolving you need to be on top of what is going on. Invest in your education. Invest in your business by hiring people to do what you cannot do like graphic work, website development and accounting. As you are still in a full time job, use part of your salary to invest in your business to help it grow quicker. Take baby steps but please take some steps to get it done.

Build your audience

Who said you had to wait to ‘launch’ before you build your audience? You can start building your audience from day one just by talking about your business and doing sampling for example. In fact it is from this audience that you will get information about if your product or service is really needed. Start with people in your circle who you know need your services and ask for referrals after every ‘job’ that you do. Keep building your audience as you do research and test your products so when you are ready to make your big launch you already have income coming in and a steady flow of customers who know about you and can recommend you to others

Understand your money

You and your money should be best friends. Too many entrepreneurs start off by just wanting to make some money. Even if you are simply trying to earn $2000 extra a month, you need to know the exact figure you want to make. Create a budget of all your expenses presently to determine how much you need to make in your own business so that you can continue or improve the life you are currently living. Know your figures, understand how a budget works and track how you are spending money on a daily/weekly basis so that you can take charge of your finances. Money Management is essential for the success of your business. Knowing how much you need to set aside as a cushion to keep you steady until you business takes off is so very important.

Know your legal requirements

This is something that many overlook especially when now starting out. There are stark differences if you are registering as a sole trader or an llc; whether you are VAT registered or not. There are many legal requirements you should know about as you start and grow your business. Reach out to the relevant authorities and get educated on this. Even simple things like the images you use on your posts or blogs come with legal requirements. In order to protect your business, you need to understand how these things affect your own business.

Surround yourself with like minded people

group photoNot everyone will understand your dream. They do not have to…it is your dream not theirs. But it always helps when you are surrounded by like minded people right? Spend more time or find more people who are in business or are starting their own business to hang around. This way you can feed off each others energy, lean on each other and hold each other accountable. Most times people do not understand the late nights, your refusal to go out for drinks or your obsession with your business because they themselves are not in business.

Create a schedule

I hate to say time management but I know that is what most entrepreneurs understand. It is about managing yourself! You have 24 hours in the day, so use it wisely by creating a schedule that allows you to still build your business. Especially if you are still working a full time job, then give your boss your full attention during work hours (wouldn’t you want your staff to do the same?) and then decide what you are going to do with the next 18 hours. How many hours to sleep, spend time with family and friends, relax, study, do research etc. You are in control so you create a written schedule that makes sense to your lifestyle. No 2 schedules will ever look alike. Your schedule should be flexible to allow ‘life’ to happen but you should have an idea of what each day would look like for you and what you would be actively working on each day in your business.

If you have not found that space as yet, then come on over to Dynamic Business Strategist where we have over 2000 entrepreneurs from around the world growing their business.

Stay focused/consistent

Finally, stay focused and consistent. There will be days you feel frustrated and overwhelmed. That is part of the journey. But after you have picked yourself up, get back on the saddle and keep going. You need to understand WHY you started this journey and be very clear of where you want to be. Keep your eye on the prize and keep at it until you get your prize!


It is not about being perfect but about being prepared. I know this can seem daunting and scary but that is why you have me, your business coach. If you are ready to put these things in place, then let’s work together to make sure you are doing it right, then contact me and let’s get started. 

The thing holding you back is you

The thing keeping you back from achieving exactly what you want is YOU! I know that may come as a shock to many people reading this but the truth is that if you would choose to get out of your own way, you would get so.much more accomplished everyday.
The usual stages of entrepreneurship is
1. Coming up with a great idea
2. Start complaining that you don’t have the money to fund it, or no support, or you just don’t know what to do.
Granted you may need help because you are not versed in social media, sales or developing a business or marketing plan, but with the age of technology, saying you do not know is basically a cop out. There are an onslaught of videos and tutorials literally teaching what to do step by step. Agencies have been formed worldwide with the sole purpose of helping you launch and grow your business. There are templates and swipe files littering the world wide web for you to steal and develop your own version. Not to mention the plethora of experts everywhere who are eager to show you how.
But instead of taking the time to shift through all the resources available at your fingertips, you sit and complain or created horrific scenarios in your head about the worse thing that could happen to you in business. You create a system of doubt and fear so deep that you do not know how to pull yourself out. YOU put up barriers to growth and sustainability and then blame it on the economy or the lack of something magnificent.
If you want success and to create a business that truly helps others then take a deep breath and step out of the way. Get out of your way. Tell your doubting complaining self to step aside while you get to work. When you take the reigns back then you are ready to move forward.
You do not need a huge budget to start. You do not need the support of family and friends (shocking!). You do not need to be the cheapest or the loudest. What you need is a goal, commitment, focus and consistency. Those 4 things are what you need everyday to succeed. Get into action everyday to grow your business bigger than the last day. To talk to 1 or 2 new persons per day. To stop hiding behind your computer. To get uncomfortable until you are comfortable. YOU have to make that choice every morning when you jump.out of bed to pursue this dream.
Things work when you put in the work. This align when you have a goal and a clear vision and do actionable steps to get you to where you want to be. You and only you have that power.
Are you ready to kick the old YOU to the curb and welcome the brand new reformed version of YOU who is ready to work and make things happen? And if you are really serious then you would get on a FREE discovery call with me this week

Failure is part of your journey

 Failure! It is the one thing we all somehow seem to be running from. We are afraid to fail. Afraid that failure means that we are not good enough or that people will judge us by our failures. As a child we were taught that failure is not an option and that once you fail then you cannot advance and somehow you are less than.

In business, the opposite is true. If you have never failed at some part of your journey in business then what exactly have you learned? Some of the greatest minds in business and entrepreneurs that we religiously followed have failed in business. Most notably we have heard about at least 15 times billionaire Ricard Branson has failed at business. But that has never stopped him from trying and trying again until he found the things that have made him quite a huge success today. Failure does not mean the end of your journey but is merely a stepping stone for bigger and better things to come. It is how we learn, grow and expand our entrepreneurial muscles.

According to dictionary.com, failure is defined as ‘an act or instance of failing or proving unsuccessful; lack of success’.  But is it really a lack of success? I choose to look at it from a different angle because failure to complete a task may mean that I do not get the intended outcome but it also means that in the planning and execution stage, I learned many new skills and tools along the way. In essence any of my failures have taught me some really invaluable lessons that I utilise to make my next project even better. My chances of success increase every time I fail at one thing. I know what not to do and have a better sense of direction of where I need to grow and who I need to serve

If you do a simple google search, you will read of at least 23 successful people who failed at first– Oprah Winfrey, Walt Disney, Vera Wang, Isaac Newton to name a few. And today we remember them not for their failures but for their legacy. For what they did accomplish and how their tenacity and perseverance has changed the world in which we live in.


As entrepreneurs we become so paralysed by this fear of failure that fail without even trying to fail…if that even makes sense. What I am saying is that, yes, you start each new venture with a dream and hope to succeed. A dream to make a mark in society. A dream to change lives and become a household name. A dream to make millions along the way so that you can live the life you always dreamed about. And it is important that you have those dreams and that drive to push forward. But it is also important to remember that even if you do launch your business and it does not yield the exact results that you want, that you have not only failed but you have learnt and you have grown and now you are better equip to try again and do even better. The goal is to keep trying even when things fall apart or you do not get the results you want. Keep in constant motion and do not let your dream die. Do not let the fear of failure, rejection or judgement stop you from producing something great that the world will love and you will be remembered for.

More importantly, in every failure, your success is right around the corner, so get up each day knowing that what you are doing will make a difference in somebody’s life. That somebody is also learning from your mistakes and that as you get up each day and set a goal that you are much closer to your success than you were before.

If fear of failure is something that has been keeping your paralyzed then let’s get on a FREE discovery call and discuss how you can move past this fear and get you into action.