It is time to LEVEL UP

With just 100 days to go before Christmas, there is no time like the present to make the decision to LEVEL UP your business. What do I mean by that? Well quite a few things actually:

STOP HIDING BEHIND YOUR COMPUTER

While social media is a powerful tool it is not the only way to reach your audience.

Some of the people who need and want what you provide are listening to a radio, reading a newspaper, attending networking events…. they may NOT use social media to search for the solution that you provide to them.

Stop being lazy and stop making excuses and do the work to get in front of your audience if you really want to make the sales you truly desire.

People would not buy from you if they do not know you exist. You have to create a business that gets seen and heard in the clutter of all the noise and traffic that your ideal clients are experiencing everyday.

PLUS, your marketing and sales strategy should include how you show up in different ways in different places so you can reaffirm with your clients that you are the ONLY solution to the challenge they are facing.

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Just 2 years ago when I jumped into coaching I was working Sunday to Sunday sometimes up to 17 hours each day. I was on a constant roller coaster of booking calls, getting people on the phone and talking to as many people as possible. Somedays I would talk to at least 15 people at a time. PLUS I spend a load of time posting in other groups, doing videos, sending emails and attending events…because I thought this is what I needed to do in order to make my business take off.

Little did I know at the time that I did not have to burn myself out to exhaustion to have a business that I loved. I started to focus specifically on a strategy that would make me happy that was specific to my business and the life I wanted. I was never interested in being like any other coach or being compared to anybody else. I chose the quality of life that I wanted and I had to design my business around that.

I raised my prices
I increased the value in my programmes
I cut down my work days from 7 days to 4 days
I did targeted videos and ads
And I got really specific about who I wanted to work with ( I say NO to alot of people if I do not feel they are the right fit)
And I hired people to work alongside me to grow my business

That was a conscious decision I made to LEVEL UP my business and my life so I had more time to spend with those I love and pursue other things that gave me pleasure. I am still learning and growing but until I made that decision, my life was in chaos and my health was topsy turvy.

You decide what your life and business should look and feel like. It is not a once size fits all and you do not have to do all those tons of things you do not want to do.

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One size does not fit all and what may work for me in business may not work for you for a number of reasons

1. Our goals may be different
2. Our ideal clients are different
3. Our budgets are different
4. Our tools and resources are different

So stop watching what your competitors are doing and instead focus on creating a marketing strategy that works specifically to your business.
One that develops out of the goals you set for yourself.
One that speaks directly to your ideal clients.
One that you can afford and one that utilizes the best tools and resources that you do have available

Not because everyone is doing it means that is what you need to do or that is the way you should be doing it. Make your marketing look and feel unique to your audience.

Now is the best time for you to LEVEL UP and I do not know how else to say it to you. To be successful you can longer be contented to play small and just do the bare minimum to get by. You have to make the decision to be uncomfortable, to ask for help, to stretch yourself beyond your limits and put in the work to get the results that you truly desire in life and business.

If you are ready to make this bold leap, then just simply reach out to me and join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going.

private fb group- DBS

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Great Content is all around you!

Creating content was never really a challenge for me and I only realised how much of a struggle it was for others when I started to coach entrepreneurs.

I have always been a writer and creator of content. From a young age I would write stories and share it with my family. Creative writing was always a strong suit and I kept a diary from as young as I can remember. Always getting my thoughts out.

It was no wonder that when I finished 6th form I got a spot as a student in UWI in the Humanities department studying literatures in English. My dream was to be a lawyer but faith had another plan. And as soon as I did my first english course I knew I was where I was meant to be. Writing, creating stories and content. I read and I wrote and I have at least 3 unfinished books on my laptop as we speak.

I always joke with my friends that one day I would write a best seller of my life because it will be too juicy!!!

But creating content, sharing stories, tapping into people’s emotions has always been a love of mine and I turned that love into a business. As a coach, I understand business since I have been in business over 15 years but I understand how content drives sales in business and it is how I have been able to sell out my programmes every single time. Because of the content I share. I shared how I create content that sells in an article I wrote last year. Have a look here

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Adanna you are in my head…. that is something I have gotten accustomed to hearing from my clients on a daily basis and that is not by chance.

You see when I worked with a particular coach in 2016 and we were working on creating programmes and messages for my audience, she told me….just listen to them.
Listen to what they say
Listen to what they complain about
Listen to how and what they celebrate
Listen to the questions they ask
And you will never be without content

This really stuck with me and is the reason that after every client session I take notes of what we discussed and then I create content.

Some clients even accuse me of calling them out…but the truth is that if they had that thought, complaint or concern then most likely someone else is also thinking it.

From what my clients say I would
Post in the group
Post on my page
Write a blog
Send an email
Do an ad
Create a video

Listen to your clients and you will find your content!

Everyday for almost 9 years I wrote content everyday for staff of the bank, for my immediate staff and for the general public. As the Senior Communications Officer and then the Senior Public Relations Officer at the Bank my job was to create content and connect with my numerous audience. Even though I was not selling a product, I had to sell them solutions and make them know, like and trust the bank….no easy feat.

I created content for our websites, our internal newsletters, our intranet, for Governor’s speeches, for press, radio and tv ads and for presentations to the general public.

I remember being the lead on the National Financial Literacy Programme and the Office of the Financial Services Ombudsman and tasked with ensuring our messages were clear and getting an entire nation to know about the programmes.

Everyday we created content that triggered an emotion, engaged with our audiences and used our content to teach them about financial literacy. We used so many different platforms like emails, billboards, ads, websites, social media and public speaking engagements to share the benefits of the programme with the public. I had to convince thousands of people that these programme were the answer to financial literacy in Trinidad and Tobago.

I share this to tell you that no matter what type of business you are in, whether online or brick and mortar, whether selling products or services, whether profit or non profit….you have to create consistent content for your brand. Content that will build know, like and trust. Content that will encourage your audience to make a decision. Content that resonates with their emotions.

And if you want to learn how to create content that sells, content that makes sense and content that converts into sales then join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going.

private fb group- DBS

Facebook is not the only place to find clients!

This is a funny statement coming form me given that most of my clients do come from facebook. But that is my business and every business is unique in its own right. While facebook seems to be the be all and end all of social media for some, I always have to ask and remind my own clients to look outside of facebook for their ideal clients as well. Not because their clients may not be their but more because their clients may not be using facebook as a tool to help solve their problem.

There are some businesses that thrive on facebook and the proof is in their conversions and return on investment. They do massive ads and outstanding videos and get clients dropping into their laps day in and day out but for others posting everyday and doing ads and live videos just does not get them the traffic they want. The problem is that they are not clear about who their ideal clients are and further do not know where they go to seek help for their biggest challenge. You first need to know and understand that, before you decide which social media platform works specifically for your niche.

Platforms such as Instagram, Linkedin, Pinterest and Twitter are also great platforms to connect, engage and build relationships with your ideal clients…if used correctly. And there-in lies one of the biggest problems. Because entrepreneurs have gotten so hooked on facebook, they tend to try to use the other platforms in the exact same way and get no results, then give up completely, without understanding that each platform has its own nuances and users respond differently based on how you present your content.

I have followed some great brands big and small who are killing it on Instagram and Linkedin and the one thing I have realised is that they have taken the time to study and understand the platforms, so their ideal clients respond to them and they make a ton of sales…which is what we all want. They understand what type of content works, what type of images work and what call to action garners the best feedback from their audience. They also pay attention to their analytics so they know the best days and times to post to really reach an engaged audiences of buyers.

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My advice to my clients and to you is

  1. Do some market research about your ideal client and determine which platform works for them
  2. When you choose a platform, follow people who have mastered the platform so you can pick up on some useful tricks and advice on how to become an expert on the platform
  3. Experiment with the platform because you want to create something that is uniquely yours
  4. Don’t just post but engage with others as well so you can also build know, like and trust

This by no means is knocking facebook for its great business capabilities, however, as a business owner, it is imperative that you also do not put all your eggs in 1 basket. Even if your ideal clients are found on facebook, decide where is the 2nd highly trafficked social media platform that they are on and show up there as well. But show up in the right way! Try to master at least 2 platforms really well before you branch into others because you do not want to over extend your own abilities.

PLUS besides social media, there are other ways to reach your ideal clients like radio, press, tv, networking events and speaking engagements. So decide where you need to be and show up genuinely and proudly every day.

If you are still struggling to

  1. Find your ideal client
  2. Master social media to land clients

Then let’s get on a Free discovery call so we can discuss how to get you on the right track.

 

Create content that sells

One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card and then maybe creating a flier that they hope will lure people to their business. And when it does not quite work out that way, they come to me and ask WHY? My question to most entrepreneurs is – what content are you sharing with your audience?

Content alone won’t make the sales. You also have to consider where you are sharing it, who you are sharing with and when you are sharing but you have to have a clear idea of what you are sharing with your audience. Is it something they need to hear, read or experience. Are you sharing the content in the best way for them to understand how you can actually help them solve a challenge they are facing? Content creation is one of those must do activities for any business whether now starting or in business 10 years.

Some of the top brands share content consistently and that is how they are able to close their sales. Content does not mean advertising…so let’s squash that misconception right now. Content is about educating your audience and sharing value. It is the information your provide to your ideal client to help them solve their challenge. Content can be shared in a number of different ways including

  1. Video
  2. Posts
  3. Audio
  4. Speech at a speaking or networking engagement

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Content is shared in different places such as your:

  1. Blog
  2. Podcast
  3. Social Media Platforms
  4. As a speaker at an event
  5. Through a Mic Man
  6. Newsletter
  7. Email

And because the places are varied and they way it is shared is plentiful, many entrepreneurs immediately go into panic mode. But the solution is right in front of you everyday.

Here are 5 easy ways, I have been able to create content consistently for my audience and close the sale daily

  1. Ask them exactly what they want to learn from you. I know this sounds obvious but you would be surprised how many entrepreneurs are afraid to simply ask this question. Give them exactly what they want and then some more
  2. Create a poll in your group or your page or send out a survey with a list of questions that you want to get answered
  3. Think back to all the clients you have had over the last 3 to 6 weeks and make note of all the questions they have asked you via phone or email. Each question is a piece of content that you can share and teach your clients
  4. Look at what your competitors are posting/sharing and look at the response they are getting from their audience. Those responses are pieces of content for you to grab up
  5. Keep reading about new trends in your industry and give your opinion

This list is not exhaustive obviously but it is a great starting point for you to begin creating content that sells to your audience. The key is to take this information that you would have gathered and turn it into pieces of information which you share with your audience so they get to know, like and trust you even more.

If you have read this and still feel you need help in creating content that sells then let’s connect and discuss how we can get you over this hurdle called content creation!

Video is king in 2017

So yes I know this title sounds so cliche. Every year we grown some other new marketing strategy king of the hill but this year has been quite different. Video did not just become a thing. In fact since the end of 2015 it has been growing steadily as the go to the media by which to connect and engage with clients. Many more businesses are using it as part of their marketing strategy and reaping the rewards of doing so.

Why video?

  1. It puts a face to your brand. This is something that many entrepreneurs shy away from but more clients want to know the face behind their brands. They want to see who is creating and sharing all this valuable information
  2. It builds know, like and trust because we are visual creatures by nature and like a movie, watching a video makes your audience feel that they are part of the process of your business.
  3. It is cheap. With just the use of your smart phone, laptop or ipad, anyone with a business can create a video to share with their audience. You actually have no reasonable excuse (short of horrible wifi connections)
  4. It increases your visibility. Studies have shown that video will get more clicks and likes than just text messages alone. Hence the reason platforms like IG, snapchat are so popular. Now even have the feature on Whatsapp
  5. It can be shared over and over. Video has a longer shelf life. The video you do today can be shared again in 6 months once the information you share is relevant
HOW TO CREATE CONTENT CONSISTENTLY
How to create content consistently

Utilizing video is no easy feat. Because like with anything else in your business, once you decide to go down this road of utilizing video you must have a plan.

  1. What is the overall goal
  2. What do you want your viewers to do immediately after watching your video
  3. What is the core message that you want to share in each video
  4. Who are you targeting
  5. How often and on what days and times should you be posting videos
  6. What works best with your audience? Pre recorded or live stream

So while I completely endorse using video in your plan, it must be utilized properly or else you will not see and experience the results you really want.

How effectively are you using video to connect with your audience? If you are still not sure then let’s chat- Free Discovery Call– about how we can ensure it is being used effectively in your business.

Stop living in a ghost town

You know that scenario you play over and over in your head where noone is buying from you even though you are posting a new flier every single week advertising your oh so awesome promotion? Well believe it is not that is very true for many entrepreneurs. I call it living in a ghost town. Where tumble weeds blow through the streets, there is no sign of life and it has been uninhabited for a number of years, week or days.

It is scary but there is a way to invite people to your town so they can also know how fabulous you are and start to buy from you.

Your ideal clients will only buy from you if they know you exist. Which means you have to show up and let them know who you are and how you can solve their problems. Gone are the days where the one with the biggest mouth or the largest budget gets all the clients.

You need to develop a strategic plan to show up, be visible, attract the right clients and get them to buy from you over and over and over again.

How? By Showing up! 

What does this mean? Well if you know who your ideal clients are and where they are, then half your work is done. You need to show up where they are with the solution to their problems. Whether online or offline.

  1. Do not depend on social media alone. Yes it is a powerful means to attract your ideal clients and get continuous sales, but it is not the only way. Get away from your laptop and network with your ideal clients where they are. Speak directly to them so they can put a name and face to your product or service. (visit other towns and let them know how fabulous your town is…lol)
  2. Besides your business page and website, reach out to people via email. To grow your business you need to grow your email list. It takes work and patience but it is something you should not overlook. Go through the persons you connect with via email and ensure (once they are your ideal client) that they know how you can help them.
  3. Be consistent! Easier said than done right. But in order for people to know that you can solve their problem, they need to interact with you a few times. They need to see and feel that you can solve their problem. Which means you cannot post once a week. Or you cannot go to one event. Or you cannot blog once a month. Or you cannot do one video a month.
  4. Engage, engage, engage. It is not just about you spewing a set of information to your ideal client. You have to engage with them both online and offline. Ask questions, conduct surveys, give them valuable information, get their feedback on a new product or service, ask them what they want from you and how they want it, praise them when you see they have accomplished something that they have shared. Engage with them and build know, like and trust by building relationships so they will buy from you. I spoke about how to engage in an earlier post called- The importance of engagement to grow your business
  5. Utilize social media wisely. Meaning, use your analytics to determine what time your ideal clients are online so that you show up when they are. So that what you post and share appears on their time lines while they are scrolling through their feeds. This is critical to ensure you get seen at the right time and on the right days.
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Photo courtesy Unsplash- Mauro Mora

Inviting your ideal clients to your ghost town will create a thriving rocking town of clients who want to buy from you over and over and over again.

And if you are still unsure, then let’s discuss how we can work together to get your ghost town inhabited by the very best clients. Book a discovery call with me today!