Facebook is not the only place to find clients!

This is a funny statement coming form me given that most of my clients do come from facebook. But that is my business and every business is unique in its own right. While facebook seems to be the be all and end all of social media for some, I always have to ask and remind my own clients to look outside of facebook for their ideal clients as well. Not because their clients may not be their but more because their clients may not be using facebook as a tool to help solve their problem.

There are some businesses that thrive on facebook and the proof is in their conversions and return on investment. They do massive ads and outstanding videos and get clients dropping into their laps day in and day out but for others posting everyday and doing ads and live videos just does not get them the traffic they want. The problem is that they are not clear about who their ideal clients are and further do not know where they go to seek help for their biggest challenge. You first need to know and understand that, before you decide which social media platform works specifically for your niche.

Platforms such as Instagram, Linkedin, Pinterest and Twitter are also great platforms to connect, engage and build relationships with your ideal clients…if used correctly. And there-in lies one of the biggest problems. Because entrepreneurs have gotten so hooked on facebook, they tend to try to use the other platforms in the exact same way and get no results, then give up completely, without understanding that each platform has its own nuances and users respond differently based on how you present your content.

I have followed some great brands big and small who are killing it on Instagram and Linkedin and the one thing I have realised is that they have taken the time to study and understand the platforms, so their ideal clients respond to them and they make a ton of sales…which is what we all want. They understand what type of content works, what type of images work and what call to action garners the best feedback from their audience. They also pay attention to their analytics so they know the best days and times to post to really reach an engaged audiences of buyers.

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My advice to my clients and to you is

  1. Do some market research about your ideal client and determine which platform works for them
  2. When you choose a platform, follow people who have mastered the platform so you can pick up on some useful tricks and advice on how to become an expert on the platform
  3. Experiment with the platform because you want to create something that is uniquely yours
  4. Don’t just post but engage with others as well so you can also build know, like and trust

This by no means is knocking facebook for its great business capabilities, however, as a business owner, it is imperative that you also do not put all your eggs in 1 basket. Even if your ideal clients are found on facebook, decide where is the 2nd highly trafficked social media platform that they are on and show up there as well. But show up in the right way! Try to master at least 2 platforms really well before you branch into others because you do not want to over extend your own abilities.

PLUS besides social media, there are other ways to reach your ideal clients like radio, press, tv, networking events and speaking engagements. So decide where you need to be and show up genuinely and proudly every day.

If you are still struggling to

  1. Find your ideal client
  2. Master social media to land clients

Then let’s get on a Free discovery call so we can discuss how to get you on the right track.



Why you should hire a coach

Coaching seems to be ‘in’ thing now. Everywhere you turn somebody is calling themselves a coach. Whether this is good or bad is up for debate but what is most important is why you should hire a coach. Let’s start off by distinguishing what a coach is and is not. A coach is a qualified person who guides you through a process to help you reach to an end goal. Whether it is personal or business, your coach should help you go through a process of analysis for you to get clarity on where you want to be and how you plan to get there and then work with you as you move closer to your end goal.

A coach is not a psychologist or a therapist and does not treat with personal or mental health issues and should in fact recommend you seek professional help if these are your underlying issues. Your coach also does not focus on your past but instead stares you forward into the future and gets you into action to get what you desire. A good coach will help you unleash the great potential that is lying asleep inside of you so that you can become a better version of yourself. Your coach does not and should not have all the answers but is there to ask you some hard burning and sometimes tough questions to allow you to seek out the answers and get the transformation that you are craving. Your coach should be your cheerleader and team support but should also know when to give you a solid shake up or wake up call when you are falling down a slippery slope.

Not all coaches are made equal and some of the best coaches have coaches because they understand the importance of continuous growth and transformation.

Why should you hire a coach?

Because if you are serious about building a business that you truly love, you know and understand that it cannot be done alone. You know that you need a team and support system so you can work smarter not harder and that having this team will allow you to grow even faster than if you were doing it alone.

I can attest to the fact that I have grown  my own coaching business so rapidly because I have had many coaches and mentors to guide me along the way. They have been able to share valuable information which allowed me to avoid many of the traps of entrepreneurship. My own coach helped me find my rhythm and my momentum and it is because of this support I am where I am today. But more than that, I also understand that the coaching relationship would not have worked if I did not put in the work we discussed or get uncomfortable until I got comfortable with all that I needed to do to become a successful coach in my niche. I spoke about this in one of my blogs in July 2016- How hiring a coach changed my life.

In your quest to find a coach, look for someone who resonates with your own value system. Someone who has experienced and surpassed where you are presently and someone who has proof that they have accomplished what they say they are trying to help you achieve. A true coach will be honest, open and authentic and will be in a constant state of learning right along with you. (Just maybe I am the right fit for you!)

You should hire a coach because the world of business is competitive and having someone in your corner who has already accomplished what you are now trying to achieve will help you avoid many pitfalls. A coach is not a friend or a ‘yes’ man but is a no none sense supporter who will show up and give you the low down when you most need it. Your coach is not an advisor but your like your sub conscious brain helping you to  uncover all the innate skills and talents you already have.

If you still have questions about how a coach can change your life and your business, feel free to hop on a FREE 30 minute discovery call and let’s discuss how coaching really works.