Time and time again we see businesses especially on social media post ad after ad about their product or service. They get one or two likes and no responses and worse yet nobody buys their product or service. They get depressed, despondent and throw their hands in the air and say that nobody wants to buy from them.
One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card and then maybe creating a flier that they hope will lure people to their business.
You either want it or you don't. In business, it is that simple. Yes, it may sound harsh but it is the truth. Do you want a business? Financial freedom? Time to spend with family? To create a difference and help others? To turn your passion into something sustainable? Well, commit to doing it!
You know the old saying- It takes a village to raise a child…well the same can be said for raising a business. No business person can stand alone. Most of who have come up with great business ideas soon realize that we need help/support and advice from other like-minded persons.
So many entrepreneurs suffer burn out and frustration trying to build their business because they are still working a traditional 8 to 4 job. Many lament about the lack of time to really grow their business or the lack of opportunity to delegate some tasks so they could focus on the money generating aspects of business.
As most of us have shifted to a work from home model, staying focused has been one of the greatest challenges for many who are not accustomed to the confines of home as they grow their business. Here are 5 easy steps to stay focused during the pandemic:
We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include: 1. Always keep learning Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.
So many of us hide behind our computers under the pretense that if we post often on social media and engage in enough discussions with people in groups on Facebook, LinkedIn or Google + then our businesses will grow and we will dominate the market.
The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying....is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!!
When was the last time you looked at your business plan? Many of us spent so much time writing a business plan when we first embarked on this entrepreneurial journey and put that final full stop and never looked back. If you were to go back to it now, have you actually followed what you set out to accomplish.