Create content that sells

One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card and then maybe creating a flier that they hope will lure people to their business.

What we have learnt so far…

We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include: 1. Always keep learning Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.

What does your business plan really say…

When was the last time you looked at your business plan? Many of us spent so much time writing a business plan when we first embarked on this entrepreneurial journey and put that final full stop and never looked back. If you were to go back to it now, have you actually followed what you set out to accomplish.