New Year, New You!

There were a few great lessons in 2018 that I hope we all remember in 2019 as we work to grow our business. Let me share some of the most important ones that stood out for me and my clients

1. Set a goal, write it out and get it out of your head in order for you to succeed. A goal not written is merely a wish list

2. Know your clients. Stop trying to sell to everyone because you are wasting time, money and resources. Get specific about who needs what you are providing and sell to them

3. Ask for help. Instead of sitting back and complaining about what you do not have or cannot afford, ask for help and be prepared to give in return. Complaining and a pity party solves nothing and keeps you stuck

4. Do not charge the lowest prices and stop giving a set of discounts. You are positioning yourself as the cheapest option and your clients will assume your products or services are inferior. Charging the lowest does not guarantee sales at all.

daniele-riggi-635135-unsplash (1)

5. Do not rely on social media alone. So yes having a FB page and IG page are important but they are not the only ways you should be growing your biz. Go to markets; get on the phone; start your email list. Social media is just 1/10 of your entire plan

6. Videos work and if you have not done any videos in 2018 then you have lost out on a ton of money and clients. Make it a big part of your plan for 2019

7. Stop winging it. stop guessing everyday on what you are going to say and share. Write out a plan and get into action everyday. Be flexible but get into action

8. Share value everyday. Teach your audience something about what you do and what you sell. Do not assume they know already. And if they do then remind them! Value is how you get sales everyday

9. Sell everyday. You should have at least 3 sales activities that you do every single day so you bring in money everyday to your business. Sell more than 1 thing at a time and sell often and get what you want.

10. Get intimate with your money. Do a budget. Know how much goes in and goes out. Know how much exactly to the cent you need to earn so you can price accordingly and position yourself accordingly. Stop guessing about your money

rawpixel-555905-unsplash11. Pay yourself first…always. Yes you have to pay yourself even if it is $50 a week. Get into the habit of paying yourself and gradually increase the amount as your business grows. This is a money mindset activity that will do you wonders in the long run

12. Focus on your zone of genius and delegate the rest. If you are not great at marketing or sales or tech, delegate that out and focus on the part of the biz that you are great at. It is a bunch of croc to say you have to do everything because you are new. Get help, barter services etc and delegate so you can grow faster

13. Stop playing small. If you are only doing some of the work then you will only receive some of the rewards. If you want big things to happen then play big, be big, speak big, do big and step into the greatness that you want. 2019 is not the time to play it small.

stefan-cosma-362616-unsplash14. Stop complaining!! Aren’t you tired of it?? Okay something did not work out….decide to move on. Decide to do better. Decide to try again. Decide to ask for help or use a different service. Decide to learn from it and keep moving. But just stop complaining

15. Stop comparing where you are to somebody else. Everybody is on a different journey even if they are in the same business. Mind your business. Focus on your goals and your clients. Focus on your dreams and wants and stop comparing yourself. What works for them may not work for you because they want something different; their skill set is different; their resources are different. Mind your business.

Did any of this hit you in the gut? What else did you learn in 2018?

If you are ready to be even better and badder in 2019, then just simply reach out to me and join me in my private facebook group of over 4000 entrepreneurs from around the world. Join us and let’s keep the discussion going.

private fb group- DBS

It is time to LEVEL UP

With just 100 days to go before Christmas, there is no time like the present to make the decision to LEVEL UP your business. What do I mean by that? Well quite a few things actually:

STOP HIDING BEHIND YOUR COMPUTER

While social media is a powerful tool it is not the only way to reach your audience.

Some of the people who need and want what you provide are listening to a radio, reading a newspaper, attending networking events…. they may NOT use social media to search for the solution that you provide to them.

Stop being lazy and stop making excuses and do the work to get in front of your audience if you really want to make the sales you truly desire.

People would not buy from you if they do not know you exist. You have to create a business that gets seen and heard in the clutter of all the noise and traffic that your ideal clients are experiencing everyday.

PLUS, your marketing and sales strategy should include how you show up in different ways in different places so you can reaffirm with your clients that you are the ONLY solution to the challenge they are facing.

createherstock-a-summer-day-neosha-gardner-5

Just 2 years ago when I jumped into coaching I was working Sunday to Sunday sometimes up to 17 hours each day. I was on a constant roller coaster of booking calls, getting people on the phone and talking to as many people as possible. Somedays I would talk to at least 15 people at a time. PLUS I spend a load of time posting in other groups, doing videos, sending emails and attending events…because I thought this is what I needed to do in order to make my business take off.

Little did I know at the time that I did not have to burn myself out to exhaustion to have a business that I loved. I started to focus specifically on a strategy that would make me happy that was specific to my business and the life I wanted. I was never interested in being like any other coach or being compared to anybody else. I chose the quality of life that I wanted and I had to design my business around that.

I raised my prices
I increased the value in my programmes
I cut down my work days from 7 days to 4 days
I did targeted videos and ads
And I got really specific about who I wanted to work with ( I say NO to alot of people if I do not feel they are the right fit)
And I hired people to work alongside me to grow my business

That was a conscious decision I made to LEVEL UP my business and my life so I had more time to spend with those I love and pursue other things that gave me pleasure. I am still learning and growing but until I made that decision, my life was in chaos and my health was topsy turvy.

You decide what your life and business should look and feel like. It is not a once size fits all and you do not have to do all those tons of things you do not want to do.

createherstock-a-summer-day-neosha-gardner-6

One size does not fit all and what may work for me in business may not work for you for a number of reasons

1. Our goals may be different
2. Our ideal clients are different
3. Our budgets are different
4. Our tools and resources are different

So stop watching what your competitors are doing and instead focus on creating a marketing strategy that works specifically to your business.
One that develops out of the goals you set for yourself.
One that speaks directly to your ideal clients.
One that you can afford and one that utilizes the best tools and resources that you do have available

Not because everyone is doing it means that is what you need to do or that is the way you should be doing it. Make your marketing look and feel unique to your audience.

Now is the best time for you to LEVEL UP and I do not know how else to say it to you. To be successful you can longer be contented to play small and just do the bare minimum to get by. You have to make the decision to be uncomfortable, to ask for help, to stretch yourself beyond your limits and put in the work to get the results that you truly desire in life and business.

If you are ready to make this bold leap, then just simply reach out to me and join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going.

private fb group- DBS

Success is uncomfortable

I have been working closely with quite a few clients lately, more than my usual amount but I wanted to do it to see how I would manage. It has been tiring and eventful but fun at the same time. But the one thing I heard from at least 5 of my new clients as we developed new strategies and they got into action was that they were uncomfortable.

I found it amusing that each one of them used that exact word. Not that they were afraid or stressed but that they were uncomfortable! And it was the truth. They were uncomfortable because I was asking them to do things they had never done before. Things that took them out of their comfort zones. Things they never thought they would ever have to do. And it was not that these clients were lazy but they got comfortable complaining about how their businesses were not growing. Comfortable just getting by and barely paying bills. Comfortable being just comfortable with nothing to show at the end of the month even though they had a burning desire to do more and be more in their business and for their family.

Working with a coach (me!) forced them to get uncomfortable and do more than they even thought possible. It made them go one step further than they would have gone if they were doing this all alone.

Their success means they have to get uncomfortable!

Starting, growing and sustaining a business is not easy.  In fact, it may be one of the hardest things to do if you do not have all the tools or knowledge at your disposal but it is not impossible. As entrepreneurs we have to be ready to get uncomfortable to get to our success or our version of success, because then we will appreciate it even more.

One client even told me before she sent an email her stomach was upset. Another said before she did her live video and while doing the video she wanted to literally throw up. Being uncomfortable looks and feels different for everybody but it is something most successful entrepreneurs have experienced as they grew their business.

 

harry-sandhu-time is precious

 

The point being that if you really want success you have to get uncomfortable trying and testing  things that you have never done before. Whether that is doing a live video, speaking to a CEO, speaking on a stage in front of 1000 people or getting published in a major newspaper or magazine. Our success depends on hoe much we are willing to push ourselves beyond our safe limits to get exactly what we say we want in business and in life.

We have to push past our fears and our anxieties. Acknowledge that they exist and then make a conscious decision to keep moving even though you feel the pain in the pit of your stomach. Because truth be told, you will never know until you try! There is no time like the present to get exactly what you want, so let’s work together to make this happen.

Still looking for guidance and support as you grow your business? Look no further! As your coach I will provide you with the extra push to move you from uncomfortable to comfortable in your business and it starts with just an email or a call

Video is king in 2017

So yes I know this title sounds so cliche. Every year we grown some other new marketing strategy king of the hill but this year has been quite different. Video did not just become a thing. In fact since the end of 2015 it has been growing steadily as the go to the media by which to connect and engage with clients. Many more businesses are using it as part of their marketing strategy and reaping the rewards of doing so.

Why video?

  1. It puts a face to your brand. This is something that many entrepreneurs shy away from but more clients want to know the face behind their brands. They want to see who is creating and sharing all this valuable information
  2. It builds know, like and trust because we are visual creatures by nature and like a movie, watching a video makes your audience feel that they are part of the process of your business.
  3. It is cheap. With just the use of your smart phone, laptop or ipad, anyone with a business can create a video to share with their audience. You actually have no reasonable excuse (short of horrible wifi connections)
  4. It increases your visibility. Studies have shown that video will get more clicks and likes than just text messages alone. Hence the reason platforms like IG, snapchat are so popular. Now even have the feature on Whatsapp
  5. It can be shared over and over. Video has a longer shelf life. The video you do today can be shared again in 6 months once the information you share is relevant
HOW TO CREATE CONTENT CONSISTENTLY
How to create content consistently

Utilizing video is no easy feat. Because like with anything else in your business, once you decide to go down this road of utilizing video you must have a plan.

  1. What is the overall goal
  2. What do you want your viewers to do immediately after watching your video
  3. What is the core message that you want to share in each video
  4. Who are you targeting
  5. How often and on what days and times should you be posting videos
  6. What works best with your audience? Pre recorded or live stream

So while I completely endorse using video in your plan, it must be utilized properly or else you will not see and experience the results you really want.

How effectively are you using video to connect with your audience? If you are still not sure then let’s chat- Free Discovery Call– about how we can ensure it is being used effectively in your business.