It is time to LEVEL UP

With just 100 days to go before Christmas, there is no time like the present to make the decision to LEVEL UP your business. What do I mean by that? Well quite a few things actually:

STOP HIDING BEHIND YOUR COMPUTER

While social media is a powerful tool it is not the only way to reach your audience.

Some of the people who need and want what you provide are listening to a radio, reading a newspaper, attending networking events…. they may NOT use social media to search for the solution that you provide to them.

Stop being lazy and stop making excuses and do the work to get in front of your audience if you really want to make the sales you truly desire.

People would not buy from you if they do not know you exist. You have to create a business that gets seen and heard in the clutter of all the noise and traffic that your ideal clients are experiencing everyday.

PLUS, your marketing and sales strategy should include how you show up in different ways in different places so you can reaffirm with your clients that you are the ONLY solution to the challenge they are facing.

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Just 2 years ago when I jumped into coaching I was working Sunday to Sunday sometimes up to 17 hours each day. I was on a constant roller coaster of booking calls, getting people on the phone and talking to as many people as possible. Somedays I would talk to at least 15 people at a time. PLUS I spend a load of time posting in other groups, doing videos, sending emails and attending events…because I thought this is what I needed to do in order to make my business take off.

Little did I know at the time that I did not have to burn myself out to exhaustion to have a business that I loved. I started to focus specifically on a strategy that would make me happy that was specific to my business and the life I wanted. I was never interested in being like any other coach or being compared to anybody else. I chose the quality of life that I wanted and I had to design my business around that.

I raised my prices
I increased the value in my programmes
I cut down my work days from 7 days to 4 days
I did targeted videos and ads
And I got really specific about who I wanted to work with ( I say NO to alot of people if I do not feel they are the right fit)
And I hired people to work alongside me to grow my business

That was a conscious decision I made to LEVEL UP my business and my life so I had more time to spend with those I love and pursue other things that gave me pleasure. I am still learning and growing but until I made that decision, my life was in chaos and my health was topsy turvy.

You decide what your life and business should look and feel like. It is not a once size fits all and you do not have to do all those tons of things you do not want to do.

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One size does not fit all and what may work for me in business may not work for you for a number of reasons

1. Our goals may be different
2. Our ideal clients are different
3. Our budgets are different
4. Our tools and resources are different

So stop watching what your competitors are doing and instead focus on creating a marketing strategy that works specifically to your business.
One that develops out of the goals you set for yourself.
One that speaks directly to your ideal clients.
One that you can afford and one that utilizes the best tools and resources that you do have available

Not because everyone is doing it means that is what you need to do or that is the way you should be doing it. Make your marketing look and feel unique to your audience.

Now is the best time for you to LEVEL UP and I do not know how else to say it to you. To be successful you can longer be contented to play small and just do the bare minimum to get by. You have to make the decision to be uncomfortable, to ask for help, to stretch yourself beyond your limits and put in the work to get the results that you truly desire in life and business.

If you are ready to make this bold leap, then just simply reach out to me and join me in my private facebook group of over 3000 entrepreneurs from around the world. Join us and let’s keep the discussion going.

private fb group- DBS

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Success is uncomfortable

I have been working closely with quite a few clients lately, more than my usual amount but I wanted to do it to see how I would manage. It has been tiring and eventful but fun at the same time. But the one thing I heard from at least 5 of my new clients as we developed new strategies and they got into action was that they were uncomfortable.

I found it amusing that each one of them used that exact word. Not that they were afraid or stressed but that they were uncomfortable! And it was the truth. They were uncomfortable because I was asking them to do things they had never done before. Things that took them out of their comfort zones. Things they never thought they would ever have to do. And it was not that these clients were lazy but they got comfortable complaining about how their businesses were not growing. Comfortable just getting by and barely paying bills. Comfortable being just comfortable with nothing to show at the end of the month even though they had a burning desire to do more and be more in their business and for their family.

Working with a coach (me!) forced them to get uncomfortable and do more than they even thought possible. It made them go one step further than they would have gone if they were doing this all alone.

Their success means they have to get uncomfortable!

Starting, growing and sustaining a business is not easy.  In fact, it may be one of the hardest things to do if you do not have all the tools or knowledge at your disposal but it is not impossible. As entrepreneurs we have to be ready to get uncomfortable to get to our success or our version of success, because then we will appreciate it even more.

One client even told me before she sent an email her stomach was upset. Another said before she did her live video and while doing the video she wanted to literally throw up. Being uncomfortable looks and feels different for everybody but it is something most successful entrepreneurs have experienced as they grew their business.

 

harry-sandhu-time is precious

 

The point being that if you really want success you have to get uncomfortable trying and testing  things that you have never done before. Whether that is doing a live video, speaking to a CEO, speaking on a stage in front of 1000 people or getting published in a major newspaper or magazine. Our success depends on hoe much we are willing to push ourselves beyond our safe limits to get exactly what we say we want in business and in life.

We have to push past our fears and our anxieties. Acknowledge that they exist and then make a conscious decision to keep moving even though you feel the pain in the pit of your stomach. Because truth be told, you will never know until you try! There is no time like the present to get exactly what you want, so let’s work together to make this happen.

Still looking for guidance and support as you grow your business? Look no further! As your coach I will provide you with the extra push to move you from uncomfortable to comfortable in your business and it starts with just an email or a call

Video is king in 2017

So yes I know this title sounds so cliche. Every year we grown some other new marketing strategy king of the hill but this year has been quite different. Video did not just become a thing. In fact since the end of 2015 it has been growing steadily as the go to the media by which to connect and engage with clients. Many more businesses are using it as part of their marketing strategy and reaping the rewards of doing so.

Why video?

  1. It puts a face to your brand. This is something that many entrepreneurs shy away from but more clients want to know the face behind their brands. They want to see who is creating and sharing all this valuable information
  2. It builds know, like and trust because we are visual creatures by nature and like a movie, watching a video makes your audience feel that they are part of the process of your business.
  3. It is cheap. With just the use of your smart phone, laptop or ipad, anyone with a business can create a video to share with their audience. You actually have no reasonable excuse (short of horrible wifi connections)
  4. It increases your visibility. Studies have shown that video will get more clicks and likes than just text messages alone. Hence the reason platforms like IG, snapchat are so popular. Now even have the feature on Whatsapp
  5. It can be shared over and over. Video has a longer shelf life. The video you do today can be shared again in 6 months once the information you share is relevant
HOW TO CREATE CONTENT CONSISTENTLY
How to create content consistently

Utilizing video is no easy feat. Because like with anything else in your business, once you decide to go down this road of utilizing video you must have a plan.

  1. What is the overall goal
  2. What do you want your viewers to do immediately after watching your video
  3. What is the core message that you want to share in each video
  4. Who are you targeting
  5. How often and on what days and times should you be posting videos
  6. What works best with your audience? Pre recorded or live stream

So while I completely endorse using video in your plan, it must be utilized properly or else you will not see and experience the results you really want.

How effectively are you using video to connect with your audience? If you are still not sure then let’s chat- Free Discovery Call– about how we can ensure it is being used effectively in your business.