People want to buy from people they trust and they like to look for the experts when they are ready to spend their money. Unfortunately, there are many people calling themselves experts who have no proof of their expertise. These people still get people to buy from them but their jig is short lived.
As an entrepreneur, you want to position yourself as the authority or expert in your niche and this does not happen overnight. But here are 5 ways to be known as an expert in your field that you may be overlooking
1. Be visible everywhere!!!
So, let me clarify this before I get a barrage of emails condemning me. I do not mean you have to be on every social media platform and I also do not mean you have to post every hour on the hour or send 3 emails a day and a video per day. What this means, is once you have identified where your ideal clients are, then show up with intention! And many times, that is not just on your social media pages either. Make yourself visible by sharing content and information that will inspire, motivate and educate your audience about the challenges you solve. Share behind the scenes and your wins and losses. Become your clients best online friend
Need some support? Then grab my training on Daily Sales with your content that helps you become more visible.
2. Engage with others
People will comment on your posts but what about the people who are sharing messages as well. Part of your strategy must include being social and commenting and engaging with other people. This is the backbone of business in 2020. Engagement is a MUST do daily activity. I spend a lot of time engaging in my Facebook group of over 4000 entrepreneurs –Dynamic Business Strategist and it has sky rocketed my visibility in my niche.
Posting on your socials and just running away will guarantee that nobody buys from you or even engages with you. You also need to spend time replying to emails and messages people send in your DM.
3. Collaborate with others
My rule of thumb when it comes to collaboration is that I will only collaborate with somebody who is as active as I am with their audience and somebody who has the same or a complimentary audience to mine. People are looking for YOU! So position yourself with other people/entrepreneurs who are on a similar mission as yours. This could mean doing a podcast together. Guest blogging and even speaking engagements.
Team up and make this dream a reality. You do not become an authority figure in your niche by hiding out
4. Be controversial
What this simply means is that if you want to stand out in the crowd of people who are saying and teaching the exact same thing, then share something different or controversial about your industry. Not just for the sake of it, but because you truly believe it. It will guarantee to get you noticed and start some valuable conversations around different topics that many people may be afraid to speak about.
5. Niche Down
The more you niche down, the better for your business. You want to be known as an expert for a very specific set of skills, tools or resources. You do not want to be the master of everything but the master of a intentional specific topic in your niche so that your audience has no question about exactly who you serve and how you serve them.
There you have it folks! These 5 ways done consistently will help you position yourself as an expert in your field of business.
Want help in positioning yourself and your brand, then book a consult with me today.
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