People want to buy from people they trust and they like to look for the experts when they are ready to spend their money. Unfortunately, there are many people calling themselves experts who have no proof of their expertise. These people still get people to buy from them but their jig is short lived.
You are not trying to sell to everybody. I know you have this being said before because it so true. Many entrepreneurs are of the misguided belief that they need to cast as wide a net as possible to get more the most clients.
There is a huge misconception that once you are starting a business and to maintain a business you need to burn the candle at both ends. Don’t worry, I was also of that belief until I decided I did not want to be stuck in front my laptop for 10 hours every day Sunday to Sunday.
I come from a long line of business owners in my family. So being surrounded by other successful business owners was never a challenge for me. But when I decided in 2011 to actually start my own business, I ran into some hurdles that I never expected and no one ever really talks about. These are the 10 things I wish I knew before starting a business
The challenge most entrepreneurs have with getting sales is that they do not know what type of content to share with their audience. And because of this, they show up everyday and hear crickets.
You either want it or you don't. In business, it is that simple. Yes, it may sound harsh but it is the truth. Do you want a business? Financial freedom? Time to spend with family? To create a difference and help others? To turn your passion into something sustainable? Well, commit to doing it!
What is a sales funnel? Let's start there...because so many entrepreneurs have heard the words but have no real sense of what it truly is. A sales funnel is the method by which you attract, engage and convert your fans so that you get continuous sales in your business. It is basically the journey that you carry your audience on as they get to know, like and trust you.
You know the old saying- It takes a village to raise a child…well the same can be said for raising a business. No business person can stand alone. Most of who have come up with great business ideas soon realize that we need help/support and advice from other like-minded persons.
So many entrepreneurs suffer burn out and frustration trying to build their business because they are still working a traditional 8 to 4 job. Many lament about the lack of time to really grow their business or the lack of opportunity to delegate some tasks so they could focus on the money generating aspects of business.
I spend 20 minutes per day engaging with at least 20 other businesses and I have seen an incredible increase in my views, likes, shares and comments. That only happened because I engaged with others.