Time and time again we see businesses especially on social media post ad after ad about their product or service. They get one or two likes and no responses and worse yet nobody buys their product or service. They get depressed, despondent and throw their hands in the air and say that nobody wants to buy from them.
You want to know the truth, the whole truth and nothing but the truth?
They are selling the wrong way!!! That is what it actually boils down to.
How many times have I heard that people want to be taught not sold to. As entrepreneurs we have to understand the buying habits of clients are changing. They are in search of information because they want to make informed choices. Many times cost is not the biggest factor even though it may be a factor. But their trust in you and belief that you can actually solve their dilemma is the reason they will buy from you. If you can get them from Point A to Point B!
You do this by showing up and showing them how you can help. Give them details about your products or services. Show them the lifestyle they can have if they buy from you. Give them valuable information consistently so you will be positioned in their minds as the go to person for that particular product or service whether you have the highest price or the cheapest price.
Create opportunities both online and offline where you can talk about your business and the benefits to your ideal clients so that they know, like and trust you. Start selling the right way and you will not only get new clients but you will get recurring clients wanting to buy from you and referring you to others repeatedly. Your clients will become your own walking billboard because they have that much faith and trust in you.
Look at some of the leading brands that you follow. Examine closely their online and offline presence and many times you will see that they ‘sell’ you on how your life will be better. How your life will be improved by buying their product or service. They show you how their products are used and ensure that you know the benefits of choosing them over a competitor.
How are you selling to your clients? How are you ensuring that you are positioned as the ‘expert’ in your field? Do you need to master the art of selling without selling? Then you know what to do…book a consultation by clicking the button below.
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