We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include: 1. Always keep learning Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.
So many of us hide behind our computers under the pretense that if we post often on social media and engage in enough discussions with people in groups on Facebook, LinkedIn or Google + then our businesses will grow and we will dominate the market.
So you have started your business and you expect that clients will be knocking at your door begging for your product or service…but sadly it doesn’t happen.
Most of my clients usually ask me how I am able to show up consistently on social media, handle all my daily client calls and do the marketing and public relations that I do for my bigger clients. The truth is I learned via trial and error. By making huge mistakes. By wasting a ton of time. By bawling my eyes out and finally by taking the time to figure out what works and does not work for me.
There are many things you are not taught in school if you study business. In my last 4 years of being a coach, I always feel there are some harsh realities of business we do not want to face. But I believe, in understanding these 7 things, we can truly develop a mindset to expect success and all grow to be millionaires!
Marketing is NOT advertising! Marketing and sales work together! Your Marketing Strategies need to align to your overall goal
When thinking about your marketing, most entrepreneurs only focus on the tools and platforms. They want to jump right into building a website and starting a Facebook page. And they dive into it. Start to schedule ads to everybody. Add all their family and friends to their page. Invite their neighbours and their cousins to …