M is for Marketing

The dreaded M word…lol. Okay I may be stretching it a bit, but truly that is the number 1 complaint I get from most of my clients. They do not know where or how to market their business. There is a mis guided belief that they just need to start a facebook page, post pretty pictures and motivational posts everyday and business will come knocking at their door. It is because of this misguided belief that so many business fail.

Even in school where I did marketing, I am not sure they actually showed us HOW to market. Yes we learnt about product, place and price but the actual HOW I think was sorely lacking and it rolls over when we are actually ready to start a business.

Marketing your business does not have to be daunting. It takes work but once you devise a plan and strategy that works for your business, the pieces start to fall together and the sales start to roll in. I want to share with you some key elements of any marketing strategy you devise. There is no one size fits all, but there are key elements that you need to consider before you get ‘busy’ with the ton of activities you feel are necessary to execute a solid marketing plan. So, let’s begin

1. Have a goal/plan

You need to be very specific about what you want to happen. You know that old saying about ‘Start with the end in mind’? Well here is where it comes in. What specifically do you want to happen in your business over a period of 3 months, 6 months, 1 year? How much do you want to earn and how many clients do you want to serve? Where do you want to be seen and heard? You have to hone down on this idea so that you can see and feel it before you even begin execution of any plan.

2. Know who your audience is

Too many times entrepreneurs try to sell to everybody and they end up burnt out and frustrated. Everybody does not need the solution you are providing. Get specific about who needs your business so that you save time, money and resources by speaking directly to them on a consistent basis. The more specific you get the greater the results will be. In my last blog post- Who is your ideal client we examined why they were important and how you start to find them.

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3. Have multiple solutions

By this I mean, that your ideal clients may need what you offer in a variety of ways so ensure that you provide them a variety of solutions that fit not just their pockets but their needs. Gone are the days when you just have to sell one thing over and over. The best sales people know that you should be selling multiple things to satisfy the different stages of your ideal clients.

4. Have an opinion

What exactly do you want to be known as/for. People want to know that you stand for something and that they can rely on you for that thing that you stand for. Make sure than in any communication you share that your opinion is clear to your audience and that it resonates with what you are selling

5. Be consistent

This I cannot stress enough. Whatever medium you decide to use for your marketing strategy, you need to be consistent. Showing up once a week will not cut it because your audience is bombarded with information every 2 seconds. The challenge is to show up in an authentic yet creative ways so that your message stands out but none the less you need to be consistent in the delivery of your message and in asking for the sale every single day!

6. Do NOT rely on social media alone

Yes, I know billions of people are on social media but guess what — they all use social media differently. Social media is a powerful tool to get your message to your audience but its should not be the only way. A business page, a blog, a you tube channel, a podcast are all great ways to talk to your audience. But also utilise traditional media like radio, television, newspapers and magazines. Get involved with your community and network with your audience. Show up and let them see and hear exactly who you are away from your computer. Reach out and touch somebody (literally!!!..but not in a creepy crawly way please)

7. Do your research

Stop guessing about what people need and want. Ask them. Do a survey. Ask questions in groups; send an email or a text. Your role as an entrepreneur is to understand what your audience wants and tap into their emotional needs so that you can sell consistently. You cannot guess what their needs are. Start to ask them simple questions so you can structure your business to solve their challenges in a meaningful way that seems true to them. In a previous blog I asked- Are you doing your research? and I walked you through some of the ways to conduct research so that you grow your business consistently. Have a look and tell me what you think.

8.  Always measure

How will you know if your plan is actually working if your do not measure your growth. Every few months, take a look at the progress you have made. Ask your clients about the service they received and how it can be improved. Make note of where you may have fallen short and what you need to amp up in your business. To grow a sustainable business you need to measure your growth consistently.

Marketing is a mysterious task for many persons but it is something that you can learn to master with the right guidance and tools. As your coach, I understand the challenge you face and I would love to guide you to make marketing easier for you.

Let’s schedule a call this week and see if you would be the perfect fit for my MOB (Marketing on a Budget) Squad!


How hiring a coach changed my life

I have had many mentors in my life and people who have helped me achieve what I dreamed of in my personal and business life. That added support, shoulder to cry on, ear to vent to and general cheerleader made a big difference in my life.

When I shifted my own Marketing business into becoming a full time coach, the first thing I did was hire a coach for a number of reasons.

  1. I wanted to understand the process and the best way was to immerse myself into a coaching programme myself
  2. I wanted guidance and support
  3. I wanted somebody who would not take no for an answer

Just this week, members of my facebook group- Dynamic Business Strategist– asked me if I had my own coach and I confirmed that I did, because I believe that being the best coach means that I also need to be coached. No one can build a business on their own and because sometimes we are so close to and tied into our business we miss some major loop holes which my coach can identify for me.

My coach is not just my personal cheerleader but she understands my goals and the work that I need to put in to get their because she has already walked this path. She has experience on her side and because of that I am able to avoid many mistakes if I was going this journey alone. My coach does not cuddle my feelings…which many people feel a coach should do…instead she calls me out on my laziness and procrastination and pushes me beyond my own comfort zone.

My coach allows me to dig within myself and develop solutions to problems I thought were insurmountable because she believe and she understands that I know exactly what I want and she won’t allow me to allow my fears to keep me back from my own success. She is in invested in my success because mine are hers. She is not here to cuddle me when I get in my feelings but remind me of the big picture and WHY I need to get up, show up and be accountable for my actions.

My coach has changed my life for the better because without her I would not have made as much progress as I have so far in the short nine months that I have been doing this full time. She stretches my imagination and asks me the tough questions so I can see that there is so much more of myself to be uncovered and revealed to the world. Without a coach, I would still be struggling, trying to figure out exactly where I want to be and who I want to be. Do not get me wrong, I eventually would have figured it all out but trust me when I say, it would have taken me so much longer to get to where I am now, where I am making the money I want and living the kind of life that I want.

Having a coach is a necessity for any entrepreneur. It is a financial sacrifice that pays off once you are committed to put in the work and open yourself to the possibilities of bigger and better for yourself. It is one of the best investments you can make into your business. Hiring a coach was the first thing I did when I started this particular journey and now I am on my 3rd coach because I recognise and understand that every time I am physically, mentally and emotionally ready to take my business to the next level, I want the support of another fabulous entrepreneur who has already taken these steps, walked along this path and who understands my own hesitation and is not afraid to call me out on any b.s that is holding me back.

My coach allows me to be me while exploring an even better me as I evolve. Hiring a coach changed my life and my business. I am not saying this to even convince you to hire me as a coach (which by the way is a fabulous idea!!) but because I want you all reading this to understand that hiring a coach is not a luxury. It should not be a second thought. It should be instinctive as hiring a graphic artist or web designer. Hiring a coach will set you and your business apart and will help you elevate at a much faster pace than if you were doing it alone.

And if you still have questions about how a coach can change your life and your business, feel free to hop on a FREE 30 minute discovery call and let’s discuss how coaching really works.








How to sell without selling

Time and time again we see businesses especially on social media post ad after ad about their product or service. They get one or two likes and no responses and worse yet nobody buys their product or service. They get depressed, despondent and throw their hands in the air and say that nobody wants to buy from them.

You want to know the truth, the whole truth and nothing but the truth?

They are selling the wrong way!!! That is what it actually boils down to.

How many times have I heard that people want to be taught not sold to. As entrepreneurs we have to understand the buying habits of clients are changing. They are in search of information because they want to make informed choices. Many times cost is not the biggest factor even though it may be a factor. But their trust in you and belief that you can actually solve their dilemma is the reason they will buy from you. If you can get them from Point A to Point B!

You do this by showing up and showing them how you can help. Give them details about your products or services. Show them the lifestyle they can have if they buy from you. Give them valuable information consistently so you will be positioned in their minds as the go to person for that particular product or service whether you have the highest price or the cheapest price.

Create opportunities both online and offline where you can talk about your business and the benefits to your ideal clients so that they know, like and trust you. Start selling the right way and you will not only get new clients but you will get recurring clients wanting to buy from you and referring you to others repeatedly. Your clients will become your own walking billboard because they have that much faith and trust in you.

Look at some of the leading brands that you follow. Examine closely their online and offline presence and many times you will see that they ‘sell’ you on how your life will be better. How your life will be improved by buying their product or service. They show you how their products are used and ensure that you know the benefits of choosing them over a competitor.

How are you selling to your clients? How are you ensuring that you are positioned as the ‘expert’ in your field? Do you need to master the art of selling without selling? Then you know what to do…book a FREE discovery call with me  and let’s get started

Active or Productive?

Many entrepreneurs claim to be active in their business because they hop on social media everyday and they are posting everyday and they believe that is being active in business. But it takes so much more than that to create a business that lasts.
You have to commit to being productive everyday but being strategically productive. What does that mean?
Post on social media with intent. Stop posting just to say you have posted. Was it to engage and get people to know more about your business? Was it asking for the sale? Was it to form a collaboration? Was it to learn something new?
Every activity that you engage in everyday should have a particular intent behind the activity. It’s not enough to be active but your aim should be to be productive.
Stay focused, committed and motivated but show up with intent everyday.

How to give without giving it all away for nothing.

Those of us who provide a service to our clients know the importance of building know, like and trust. We understand the rules of giving free valuable content to our clients so they understand how we can help and we are viewed as the experts in our fields. We know that everyday we have to give away some part of ourselves, our stories and our expertise in order to snag that high end client.

And there are many times where we feel that we are giving soooo much yet still not booking clients. Still not getting enough clients knocking on our doors begging to work for us and we give and give some more. But here is the problem with giving everything away all the time. Because your potential clients get so accustomed to getting so much free information and advice from you, they expect to always get free advice and service. I am not saying not to give valuable content but what I am saying is that you have to SELL.

Sell everyday. Promote something that they need to sign up to. Get them in the habit of not only receiving free valuable content but paying for some of it. Mix up your offerings with high end and low end products, but sell something so that they actually do get into action while they receive the free valuable content. Ask for the sale everyday in some way or form.

This is where we service providers falter. We have not mastered the art of giving and still asking. We either give all away and get frustrated that no one is buying or all we do is sell and don’t provide any content for people to understand how we can help. The key is in finding the balance so that you share your message and still ask for the sale.

Don’t fall into that trap! It leads to frustration, resentment and often times failure in business. Be smart in what you offer and how you offer and always ask for the sale.

Need help in asking for and closing your sale? Then hop on a discovery call with me today and let us discuss some dynamic strategies to help you land those high paying clients.

Entrepreneur vs. Intrapreneur

Starting your business while still working a full time job can be stressful and time consuming. You spend countless hours trying to juggle your two roles, thieving time between your breaks to send off emails or answer queries and post on your social media. As an intrapreneur you are at that point in your life where you are not quite ready to take the full leap into entrepreneurial life but you have a burning desire to become your own boss and chart your own way. Trust me, I get it because I too was an intrapreneur not too long ago and I went from days of resenting my full time job from keeping me back to thanking my lucky stars I still had it so all my bills will be paid.

Five years ago, it would have been more difficult to manage a full time job while building a business but now with the myriad of options we have, the task does not seem as daunting.

A few weeks ago, I teamed up with Savvy Branding, a US based branding consulting company to host Intrapreneur 101 webinar where we walked you through some of the strategies and tools to run your business.

Here is the replay…….. Intrapreneur 101 

And if you still have questions after, feel free to book a discovery call with me so we can help you make a smooth transition from Intrapreneur to Entrepreneur.

What we have learnt so far…

We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include:

1. Always keep learning

Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.

2. Share your knowledge/vision

Some people think that if they have a piece of valuable information, the best thing to dos is keep it close to their chest. But in sharing your knowledge, in voicing your vision and allowing others to give you feedback you actually grow and learn. Your business will thrive once more people know about your vision and they know that you know. Sharing your knowledge can also place you as the market leader.

3. Get a coach/mentor

You cannot do it alone. Somebody has done exactly what you are trying to do and has experienced many of the pitfalls you are bound to experience. Getting a coach or a mentor can help you avoid many of those pitfalls. They can keep you focused on the bigger picture and keep you accountable as you move towards growing and expanding your business. A good coach will steer you in the right direction and let you know.

4. Engage/Network

They won’t just come to you if you sit behind your computer or stay in your office all day. The way to grow your business is to engage. Get up, go out and meet 5 new people a day or a week. Respond to request on social media and ask questions as well. Unless we engage with people who can our potential clients or refer us to our potential clients then our business will not grow as fast as we think.

5. Take Massive Action

I cannot say this enough. TAKE ACTION. MASSIVE ACTION. Get up and jump into it. Forget your fear, your doubts and your worries, just do it! Nothing will happen if you do not take massive action.

6. Do not talk yourself out of your success

Finally, you can do it! Say that to yourself every morning. Because you can do it! Do not talk yourself out of your own success, but talk yourself into what you want your business to feel like, sound like and what you want your clients to experience. Say it over and over. Speak it into being over and over and over again. Remove and erase all negative talk and speak positivity into yourself and your business everyday.

Still have questions about how to get more clients to your business? Feel free to ask me questions in the comments section or drop me an email at info@mkgdynamics.com