Why is visibility important you may ask? Well, if they don’t know you exist, then they would not buy from you. It is as simple as that. When you decide to start your business, one of the major issues you will stumble across is how to get visible. Visibility leads to sales even if you are selling a very exclusive commodity.
One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card and then maybe creating a flier that they hope will lure people to their business.
I spend 20 minutes per day engaging with at least 20 other businesses and I have seen an incredible increase in my views, likes, shares and comments. That only happened because I engaged with others.
As most of us have shifted to a work from home model, staying focused has been one of the greatest challenges for many who are not accustomed to the confines of home as they grow their business. Here are 5 easy steps to stay focused during the pandemic:
We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include: 1. Always keep learning Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.
Even I suffer from fear from time to time. Fear of people judging and questioning what I want to share. Fear of not knowing enough and fear of not being able to help the people I really want to help. It’s natural but it does not have to be debilitating.
Like everybody else there are times when I fall into a funk. When I don’t feel motivated to get up and do what I know needs to get done. We have all been through these spells and trust me when I tell you it is very very natural.
So many of us hide behind our computers under the pretense that if we post often on social media and engage in enough discussions with people in groups on Facebook, LinkedIn or Google + then our businesses will grow and we will dominate the market.
The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying....is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!!
I remember when I first started my coaching business, I would write down my goals, say my daily affirmations and set out being active every day to ensure my goals were being met. I did a 30 day, 60 day and 90 day goal and then I broke them down into actionable steps.
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