5 things

5 things your clients are saying about you

You know how no matter how we try we are always concerned about what ‘people’ think about us? Well the only person who should be focused on is what your client thinks about you and what they are saying. As entrepreneurs it is very easy to just focus on ourselves and whine and complain about why people are not buying from us, but let me share with you 5 things your clients (potential clients) are saying about you. Hopefully this will help you get clearer about what you should be doing in business

  1. I am not sure of exactly how you can help me. Why? Because your message is not clear and how you can help is not clear. Your ads or posts are vague and leaves clients more confused than when they first encountered you
  2. I do not know anyone who has ever tried your services or products. Why? Because you have not asked for reviews or testimonials so that your ideal clients have proof from other people that you do what you say you do. Yes the opinions of others is super important to them.
  3. I do not know who that is. Why? Because you hide behind a logo or some meme and people do not trust who they do not know. As a new entrepreneur you should let people, know, like and trust you and that means putting your face out there sometimes. Being visible and sharing valuable information consistently.
  4. They never respond to messages or questions. Why? Because for some reason you think every question they ask is annoying and instead of being patient and responding to them and giving excellent customer service you ignore them and thus they ignore you can buy from the person who answers them in a timely manner.
  5. I already know someone who sells that. Why? Because we all know someone who sells something but you need to let them see and understand the value that you bring to them when they buy from you. You need to let them know what makes you UNIQUE. Do not assume they know and do not assume it is the price.

 

So I chose to only list 5 but there are quite a few other things your clients are saying about you which you should be aware of. These are things that you can easily adjust in your messaging and your strategy so that you do no lose sales or even lose clients unnecessarily. Do you think any of your clients say these things about you and how can you fix it today so that the conversation about your business changes?

If you are still not sure how, then book a FREE 30 minute discovery call with me today and let’s keep the conversation going.

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Stop making excuses!

As a coach I have heard it all, trust me. From:

  • I have no time
  • The kids were awake
  • I got sick
  • My laptop stopped working
  • I have no support
  • I just don’t know what to do
  • I feel overwhelmed
  • The dog ate my assignment

I have heard them all and while I know sometimes we have legitimate reasons why things cannot get done, many times, if we are totally honest with ourselves we know that we are making excuses.

Why do we make excuses?

Most times it is out of fear! We do not know what will happen if we actually do the work. We are afraid that if we put in the work and we do not get the outcome we want then we will be disappointed. Fear cripples you into not just making excuses but not doing anything at all. But my question is- What is the worst that could happen if you do nothing? You end in the exact same spot and nothing gets done and your business dream just withers away

Other times it is out of laziness! Yes laziness. People are lazy. Sometimes you are extremely lazy. Some days you feel like doing nothing at all, but if you feel like that every day then Houston we have a problem! Running a business is not for the faint of heart and neither is it for someone who chooses to be lazy because yes it is a choice.

What do excuses do to our business?

Excuses keep you back. They hold you back from success and it kills your motivation, drive and momentum. An excuse is any barrier you put up physically, mentally or emotionally that keeps you from completing what you set out to do.

What is the truth?

The truth is that you have more control than you think or more than you allow yourself to have. As humans, it is easy for us to complain and make excuses because that is where we are most comfortable. How do you combat your excuses?

  1. You set a plan or a goal and you stick to it, even when you are feeling lazy, down, demotivated or whatever you want to call it this week. The point is that you give yourself no excuses.
  2.  You get an accountability partner who will take no excuses what so ever
  3. You hire a coach ( Yes I am available!) who will help you develop the tools to keep you focused
  4. You develop daily practices like affirmations and journalling which get you in the best mindset everyday
  5. You commit to get things done no matter what!

Parents know the drill all too well with their kids. They have a million excuses why they should not go to bed on time; or do homework; or clean their rooms and as a strong parent you let them know that the rules are the rules and they have to do it no matter what. No excuses!!! So why don’t the same rules apply to you and your business?

Excuses are the things that hold us back. It is our comfort zone and in coach I always tell my clients get uncomfortable until you are comfortable…and then get uncomfortable again! Business is about growth and learning and going beyond where you thought possible for your business. That definitely will not happen if you keep coming up with excuses for why you are not

  • posting on your page
  • doing videos
  • making phone calls
  • attending networking events
  • collaborating
  • selling everyday
  • investing in new
  • writing your blog

So, tell me what excuse you are NOT going to make today and how we can work together to keep your momentum as you grow your business with NO excuses.

Let’s schedule a FREE discovery call to get started talking.

Why you should hire a coach

Coaching seems to be ‘in’ thing now. Everywhere you turn somebody is calling themselves a coach. Whether this is good or bad is up for debate but what is most important is why you should hire a coach. Let’s start off by distinguishing what a coach is and is not. A coach is a qualified person who guides you through a process to help you reach to an end goal. Whether it is personal or business, your coach should help you go through a process of analysis for you to get clarity on where you want to be and how you plan to get there and then work with you as you move closer to your end goal.

A coach is not a psychologist or a therapist and does not treat with personal or mental health issues and should in fact recommend you seek professional help if these are your underlying issues. Your coach also does not focus on your past but instead stares you forward into the future and gets you into action to get what you desire. A good coach will help you unleash the great potential that is lying asleep inside of you so that you can become a better version of yourself. Your coach does not and should not have all the answers but is there to ask you some hard burning and sometimes tough questions to allow you to seek out the answers and get the transformation that you are craving. Your coach should be your cheerleader and team support but should also know when to give you a solid shake up or wake up call when you are falling down a slippery slope.

Not all coaches are made equal and some of the best coaches have coaches because they understand the importance of continuous growth and transformation.

Why should you hire a coach?

Because if you are serious about building a business that you truly love, you know and understand that it cannot be done alone. You know that you need a team and support system so you can work smarter not harder and that having this team will allow you to grow even faster than if you were doing it alone.

I can attest to the fact that I have grown  my own coaching business so rapidly because I have had many coaches and mentors to guide me along the way. They have been able to share valuable information which allowed me to avoid many of the traps of entrepreneurship. My own coach helped me find my rhythm and my momentum and it is because of this support I am where I am today. But more than that, I also understand that the coaching relationship would not have worked if I did not put in the work we discussed or get uncomfortable until I got comfortable with all that I needed to do to become a successful coach in my niche. I spoke about this in one of my blogs in July 2016- How hiring a coach changed my life.

In your quest to find a coach, look for someone who resonates with your own value system. Someone who has experienced and surpassed where you are presently and someone who has proof that they have accomplished what they say they are trying to help you achieve. A true coach will be honest, open and authentic and will be in a constant state of learning right along with you. (Just maybe I am the right fit for you!)

You should hire a coach because the world of business is competitive and having someone in your corner who has already accomplished what you are now trying to achieve will help you avoid many pitfalls. A coach is not a friend or a ‘yes’ man but is a no none sense supporter who will show up and give you the low down when you most need it. Your coach is not an advisor but your like your sub conscious brain helping you to  uncover all the innate skills and talents you already have.

If you still have questions about how a coach can change your life and your business, feel free to hop on a FREE 30 minute discovery call and let’s discuss how coaching really works.

When is it time to up level your business

At some point in time you will be ready to uplevel your business. What that means and looks like for every business is different. Some people will settle just making a few sales and serving a few clients and be extremely happy and others need to do more, create more, help more and become even more.

The beauty of this is that it happens to every business owner. The vision you have for your business when you first begin will change as your business grows. Your goals will shift, your strategies will definitely change and you will become uncomfortable along this journey. It is during this time of feeling uncomfortable in the space that you have created is when is the best time to uplevel.

So many business owners I have worked with experience fears, anxieties and uncertainty as they grow their business. They work hard to reach a certain level until they get comfortable and then they start to feel uncomfortable all over again. That is your body, mind, the universe…whatever you want to call it…telling you it is time to uplevel and do more in your life or your business.

Upleveling may look very different to different businesses.

For some it may be hiring new staff, hiring a new coach, automating their services, starting new business or expanding their existing product line or even something as simple as starting to do videos for your clients. Upleveling is something that most leaders know that they must do once they have it a plateau. Think about some of the greatest entrepreneurs that you know. Oprah Winfrey moved from doing day time talk shows, to starting her own magazine, mentoring others, franchising other talk shows and owning her OWN Network. All that was part of her process of upleveling and doing more, creating more and being more.

When is it time for you to uplevel? Only you know when it is best but I would encourage you to do it when you feel the most uncomfortable and the most scared. Why? Because at that moment everything is not perfect and your adrenalin is pumping and taking that leap of faith is exactly what your business and your life is calling for. Now upleveling is definitely something you can plan in advance but many times it does not happen that smoothly.

Are you currently feeling anxious or excited about your business, then maybe it is time for you to uplevel. To create more, do more and be more even if all the things you have planned have not been completed. It is about getting uncomfortable until you are comfortable, something my clients hear me saying over and over as they move their business from one level to the next.

Are you ready to uplevel? Now is the time to do just that. Let’s get on a call to discuss how you can use this uncomfortable feeling to get comfortable

Why word of mouth is still so powerful

The internet has taken over and more so social media. Most if not all businesses can be found on social media and every year we spend millions of dollars to ensure we are positioned in front our ideal clients so we get recurring sales and repeat customers. We study our analytics. We stress over the amount of likes and work at build our engagement. We experiment with different strategies and are always ready to jump on the next big craze which our clients love. It is a continuous cycle of work, testing and retesting until we find a formula that works and then we retest some more.

And for the even more adventurous, we do radio and tv ads. Try to infuse a sense of humor in it and tackle for the best space in the best of the best magazines and publications. We do great big ads to be shown on billboards to blind drivers as they whizz past our messages. And of course we do a ton of videos which we know will undoubtedly increase our visibility with the clients that we love.

Yet when I speak to at least 95% of my entrepreneurs and ask them how did their clients find them, the first thing they say is through word of mouth! Yet in all our marketing strategies we fail to focus on this important piece of information.

Word of mouth is still so powerful!

The clients who you have already served are your best piece of advertising and many entrepreneurs fail to realise that. The service you provide and the way you make your customers feel is just as important as that billboard or the next video that you do live. Because every time they have a great experience with you, they will tell somebody else and the cycle of references and testimonials will continue to flood in until you are totally booked out. This goes beyond merely having great customer service with the usual thanks you’s, please and on time delivery of service. It also relates to how well you know and understand your clients and can anticipate their needs before they even voice it. It comes from really taking time to treat each of your customers as if they were your best customer no matter how much money they are spending with you.

In devising your marketing plan and developing your strategies, always ask yourself these questions:

  1. What do I want my customers to feel when they interact with me
  2. What do I want them to say about me

These questions will help guide your own interaction with them. Their word of mouth is the best way for you to continue to get repeat clients and build a sustainable business.

Word of mouth can make or break your business! If a client gets bad service they are not afraid to hop on social media to share the bad reviews. Take a look at many of the top brands in our midst and you will see how many complaints they receive. The question then is, how do they and how should you counter these complaints because that is what they will remember and that is what they would share with their friends and family to describe doing business with you.

Word of mouth is not only about what your clients say about you but also marries into what you say about your business. What you say about your staff, about your clients, about your products etc also plays into how word of mouth helps to grow your business because somebody is always listening to you and many persons make decisions about your business based on what you share about your experience running a business.

For more awesome tips about how to grow your business using word of mouth, social and traditional media, be sure to join my fast growing facebook group- Dynamic Business Strategist, where all the magic happens!

 

Are you doing your research?

How important is research? Is it really necessary? Or can you just go with your gut instinct? If you are really serious about building a successful business, I urge you not to by pass this step. In fact, this crucial step in starting and growing your business can make or break you in the blink of an eye.

Let me break it down. You have this super awesome idea for a business or for an extension of your business. You happen to see something like it so you think it must work if that other thing is working. Or 1 person asked you to do this little extra thing and you think- wow, I can add this new service- based on 1 person asking you. So you invest time, money and resources and then you hear crickets!!!!!!

Why? Why? Why? Because you did not do the research.

You do not have a real sense of who will buy, how much they will pay, how often they will buy, how they want it delivered, nothing, nada. You went straight into launch mode because of a gut feeling! Doing research is paramount to your success. I cannot repeat it enough.

And before you get all winey and complainey, let me just say that doing the research for your business can actually be one of the most enjoyable parts of starting and growing your business. Research can happen in a number of ways:

  1. Conduct a survey using a free tool like Survey Monkey. Get real feedback from people about what they want and need
  2. Do a short poll in your group or page
  3. Come out and ask everybody who you are currently serving. Every time they make a purchase, ask them a question
  4. Through your email list, just ask 1 pertinent question and ask them to respond to the email
  5. Sampling if you have a product to gather if it is something people would eat or drink
  6. Host a small gathering of friends/family and ask them 10 questions each

 

Do this right and the information you gather will be gold. In fact do not rely on just one method. Combine some of the methods above so you get a variety of answers for comparison. If you already know your target audience, you can get very specific but if you are not sure about who will need your solution, then spread your net as wide as possible and gather intel. After the first batch of research and you have narrowed down your audience, do some more research so you can start to get some more specific answers.

Research is not something that is conducted only when you start business though. It should be conducted every year in your business to ensure that you are meeting the needs of your ideal clients; to garner what needs to be improved or changed and to give you a sense of the way forward for your brand.

Research, research, research….you just cannot skip this out of your business strategy. Not sure what to ask, how to ask or where to ask, then let’s get on a FREE 30 minute discovery call and chart a way forward

Thinking beyond our shores

So you launch your business idea and it is picking up momentum but after a few months you realise that you have plateaued and of course you automatically go into panic mode. You wonder if you are doing enough and if you can sustain your business. The usual feelings of anxiety and worry start to take over and then you pause, because you realise that maybe just maybe your vision is too small. Do not fear this happens to alot of entrepreneurs!

We are taught to believe that we need to think small. That when we launch we have to launch small and capture a small audience first. That we have to nurture them for a long time before we branch off into bigger territory but the truth is that once you have done the research and your business is viable there is no reason for you to stay hidden in the shores of your island or country where you reside.

There are millions of people around the world who are waiting to buy from you.

In fact I know some local entrepreneurs who get their greatest sales from overseas clients! This could be you to if only you would broaden your perspective and outlook on who really needs your services. You need a global mindset!

And it really does not matter what industry you are in, service or retail, there more than likely a market regionally and internationally for what you are providing. How would you know? Start by doing some research. Create a survey and send out to all your friends and family living away. Share the survey in groups or on your social media profile. Ask questions about exactly what they may be looking for and tailor your business to suit. Now it may mean that to handle the international shipping and handling of your business may take some work but it definitely is not impossible. Don’t you buy goods made from China and Europe everyday? Don’t you listen to webinars and buy short courses from persons from around the world? So why should you be any different?

me in tobago

For many Caribbean entrepreneurs, this is a big struggle. I understand it, because we have grown up in an era where foreign translates to ‘better’. But as more and more businesses are popping up and more persons are collaborating and seeing the potential for bigger and better things, it is your duty to share your skills, your talents and your vision with the rest of the world. It is more than just about the money. But it is about filling a need and a gap like no one else could. Putting your unique spin on your idea and taking charge of your vision to make it come to life.

It starts with shifting your mindset about the possibilities for your business. Once you believe that you can do it then jump in and do it. Get the research done, tweak your ideal client avatar and then start to engage with and build relationships with persons outside of your shores. Think regionally and internationally. In some cases, this is where your biggest sales may actually come in. And put a spin on it by targeting foreigners who visit our shores who you know need and want your service when they do visit. There are multiple ways for you to make your business successful internationally if only you would allow yourself the chance to actually do it.

Before you start with the excuses of why this would not work for your business, let’s hop on a FREE 30 minute discovery call so we can chat about exactly how it can actually work for you